Comments on: Copy Perspective Monday: #’s 2 & 3, “Then vs. Now” & “Me, Them, or You” http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 07:23:29 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: How to Choose Between an Intellectual or Emotional Perspective when Copywriting | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-1202197 How to Choose Between an Intellectual or Emotional Perspective when Copywriting | FutureNow's GrokDotCom / Marketing Optimization Blog Mon, 19 Oct 2009 16:39:54 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-1202197 [...] Intellect vs. Emotion 2) Then vs. now 3) Me, Them or You 4) Time vs. Money 5) Style vs. Substance 6) Pain vs. [...] [...] Intellect vs. Emotion 2) Then vs. now 3) Me, Them or You 4) Time vs. Money 5) Style vs. Substance 6) Pain vs. [...]

]]> By: A Copywriter’s Intro to Frame-switching and Nested Storytelling | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-1180915 A Copywriter’s Intro to Frame-switching and Nested Storytelling | FutureNow's GrokDotCom / Marketing Optimization Blog Thu, 30 Jul 2009 12:09:39 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-1180915 [...] Sean establishes his nested story with the simple phrase “When I first started in business” and then goes on to shine a bright light on the sensitive emotionally needs of his audience – without offending th...! [...] [...] Sean establishes his nested story with the simple phrase “When I first started in business” and then goes on to shine a bright light on the sensitive emotionally needs of his audience – without offending th…! [...]

]]> By: Optimizing Website & Landing Page Copy - A 10 Step Process | rapid-DEV.net http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-1172718 Optimizing Website & Landing Page Copy - A 10 Step Process | rapid-DEV.net Mon, 15 Jun 2009 05:19:31 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-1172718 [...] mental image is achieved by choosing the best copy perspective for your message.  Did you miss the copy perspective series by copywriter and copywriting instructor extraordinaire Jeff [...] [...] mental image is achieved by choosing the best copy perspective for your message.  Did you miss the copy perspective series by copywriter and copywriting instructor extraordinaire Jeff [...]

]]> By: Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-1167270 Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog Fri, 22 May 2009 17:53:03 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-1167270 [...] mental image is achieved by choosing the best copy perspective for your message.  Did you miss the copy perspective series by copywriter and copywriting instructor extraordinaire Jeff [...] [...] mental image is achieved by choosing the best copy perspective for your message.  Did you miss the copy perspective series by copywriter and copywriting instructor extraordinaire Jeff [...]

]]> By: Would You Buy a Bra From This Man? http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-168173 Would You Buy a Bra From This Man? Fri, 31 Aug 2007 17:17:28 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-168173 [...] a powerful image — one of the reasons why the spot is so funny — but is this really the first mental image they want associated with their [...] [...] a powerful image — one of the reasons why the spot is so funny — but is this really the first mental image they want associated with their [...]

]]> By: Is VW Doing it Wrong? http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-116074 Is VW Doing it Wrong? Wed, 25 Jul 2007 14:56:01 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-116074 [...] me of the much talked-about VW “Safe Happens” campaign, which in turn reminded me of my comments regarding negative images and modulating their [...] [...] me of the much talked-about VW “Safe Happens” campaign, which in turn reminded me of my comments regarding negative images and modulating their [...]

]]> By: The Information Marketer’s Hotsheet #41 « The Information Marketer’s Hotsheet http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-114994 The Information Marketer’s Hotsheet #41 « The Information Marketer’s Hotsheet Tue, 24 Jul 2007 15:42:54 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-114994 [...] http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/ [...] [...] http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/ [...]

]]> By: cath http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/comment-page-1/#comment-114021 cath Mon, 23 Jul 2007 16:56:44 +0000 http://www.grokdotcom.com/2007/07/23/copy-perspective-monday-then-vs-now-me-them-or-you/#comment-114021 Hi Jeff I'm thoroughly enjoying these weekly Monday copywriting tips - very valuable - thank you! Cheers Cath - idea for another future educational topic - 'how to get the most out of press releases' - are they still of value in today's ever changing market (social media)?'....) Hi Jeff

I’m thoroughly enjoying these weekly Monday copywriting tips – very valuable – thank you!

Cheers
Cath

- idea for another future educational topic – ‘how to get the most out of press releases’ – are they still of value in today’s ever changing market (social media)?’….)

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