How do you determine the color scheme for your website? Do you use proven color theory? Do you try to match the colors in your logo? Do you choose colors you like?
If you’re trying to appeal to women, should you use different colors than if you are trying to appeal to men?
First, I have to go on this very short rant. If you’re targeting women, please do not automatically default to pink. Don’t do it. Yes, some women love pink. Others hate it. Pink has very strong connotations for women. Instead of saying “just make it pink,” do some research and choose colors that reflect who you really are as a company and/or brand.
Which brings me to some interesting research showing that women and men have different favorite colors. According to the study, 57% of men chose blue as their favorite color, while only 35% of women chose blue as their favorite color.
Why’s this important? A lot of web designers default to blue. If you’re a company with a “steady, trustworthy, credible” mantra, blue’s your color. I have no problem with that. But I can’t help but wonder; does the color blue mean different things to different genders? Is the fact that 57% of men choose blue as their favorite color biasing male web designers toward the color blue?
Now, before you get huffy, good web designers know their color palate and choose colors based not on what they like but what’s appropriate for their client’s business. Are women having the same reactions to those color schemes as men?
What do you think? If you’re designing a site for women, which colors do you use?