Comments on: Web Design Colors — Do Men and Women Respond Differently?

By: Demographic data in Analytics

Demographic data in Analytics — Sat, 31 Oct 2009 15:06:45 +0000

[...] for the value that gets > 50%. So if I somehow knew the gender mix on my site I could change the color scheme? Sounds like a decent optimization idea, [...]

By: Demographic data in Analytics | The PPC Agency

Demographic data in Analytics | The PPC Agency — Thu, 24 Sep 2009 01:05:05 +0000

[...] for the value that gets > 50%. So if I somehow knew the gender mix on my site I could change the color scheme? Sounds like a decent optimization idea, [...]

By: Demographic data in Analytics | The PPC Agency

Demographic data in Analytics | The PPC Agency — Thu, 24 Sep 2009 01:05:05 +0000

[...] for the value that gets > 50%. So if I somehow knew the gender mix on my site I could change the color scheme? Sounds like a decent optimization idea, [...]

By: Demographic data in Analytics | Web Analytics Blog | Web analytics

Demographic data in Analytics | Web Analytics Blog | Web analytics — Fri, 31 Jul 2009 22:02:00 +0000

[...] for the value that gets > 50%. So if I somehow knew the gender mix on my site I could change the color scheme? Sounds like a decent optimization idea, [...]

By: Audio Bible

Audio Bible — Tue, 30 Jun 2009 01:36:05 +0000

I am fixing to build a new site on a new domain. I would like to have a site beside blue, any good suggestions on good color combinations?

By: Grace Wismer

Grace Wismer — Tue, 30 Jun 2009 01:27:41 +0000

I believe that women and men have different favorite colors.The web design should take this into consideration.

By: Holly Buchanan

Holly Buchanan — Sun, 20 Jul 2008 16:35:06 +0000

Sunsihine,

I like the look and feel of your site – great job!

Holly

By: sunshinestyles

sunshinestyles — Sat, 19 Jul 2008 20:46:44 +0000

I’ve had a successful women’s clothing business on Ebay for over seven years. Ebay recently encouraged me to create an “off-Ebay” site to capture a wider audience. I wanted to reflect some synergy with elite brands but have my own distinctiveness as well. My real name is sunshine and my business is http://www.sunshinestylesonline.com so, naturally, I leaned towards using gradients and a yellow/gold and beige color pallete. Since my off-Ebay site launched last September, my revenue has increased 26% and my customers have commented on how much the site’s colors appeal to them.

By: Christopher Loch

Christopher Loch — Thu, 02 Aug 2007 15:43:40 +0000

Before redesigning this site I sent an survey to the customer list to find out more about them.

Determining that the customer base is 80% female and between 35 and 59 years old helped us redesign a site that was VERY masculine before we did the redesign.

Check out our work at: http://www.healthdirectusa.com/

Since I am a male designer it may still have hints of masculinity but I think that it’s OK because I didn’t want to alienate the 20% of loyal male customers by putting flowers and “pink” all over the place.

By: Would You Buy a Pink Putter?

Would You Buy a Pink Putter? — Wed, 01 Aug 2007 19:17:36 +0000

[...] I am not a fan of pink. I'm especially not a fan of slapping pink on a product and saying it's "made for [...]

By: Jeffrey Eisenberg

Jeffrey Eisenberg — Wed, 25 Jul 2007 16:11:36 +0000

Holly,

I know we discuss this issue often, at Future Now, but I’d love to see a post where you explain this better: “Just be careful, most people don’t have the vocabulary to have an objective conversation about color.” It shouldn’t be just about color.

By: Holly Buchanan

Holly Buchanan — Wed, 25 Jul 2007 15:51:27 +0000

Sunshine – I’d give you the same advice – look up what yellow, gold and beige represent. But just from a gut feel, I think it works. Good luck with your new site.

By: Holly Buchanan

Holly Buchanan — Wed, 25 Jul 2007 15:39:27 +0000

Rick – first and foremost – choose colors that convey the experience, emotions that reflect your brand. there are lots of good color theory resources to help you do that. Lezlie has some suggestions above you could consider.

But I’d also recommend getting reaction from both men and women and see if it is different. Just be careful, most people don’t have the vocabulary to have an objective conversation about color.

By: sunshine

sunshine — Wed, 25 Jul 2007 14:00:07 +0000

I’ve had a successful women’s clothing business on Ebay for over seven years. Ebay recently encouraged me to create an “off-Ebay” site to capture a wider audience. I wanted to reflect some synergy with elite brands but have my own distinctiveness as well. My real name is sunshine and my business is http://www.sunshinestyles.com so, naturally, I leaned towards using gradients and a yellow/gold and beige color pallete. I can’t tell from joel hallock’s color analysis if my choices are desirable or not. Since my off-Ebay site just launched last week, I’d like to know if my choices are helpful or harmful in giving my customers a great user experience. Any thoughts?

By: Larry Bailin

Larry Bailin — Tue, 24 Jul 2007 20:00:10 +0000

Great post Holly. Just having this discussion in my office.

Larry

By: Rick Dennis

Rick Dennis — Tue, 24 Jul 2007 18:50:19 +0000

so, what are some good color combinations if your site sells to both men and women? main color? along with a secondary color?

thanks………….

By: Lezlie Ramsey

Lezlie Ramsey — Tue, 24 Jul 2007 14:51:20 +0000

I would definitely change the color palette for a site targeting women vs. a site targeting men. It is a physiological fact that women see more colors than men, so gradations and tints and shades are more important to women. Most men don’t talk about teal, peach, peacock or garnet (etc.) as colors – those are things. Most women would probably ask if you meant a blue or green teal…

I would tend to use one or two different blocks of strong, solid color or one or two gradations of a single color to white, for a site for men. For women, a broader palette of gradations, shades or tints would work. The theme of the site would determine the colors, as colors definitely reflect moods and messages – see http://desktoppub.about.com/cs/colorselection/p/index.htm for more information.