Comments on: Flipping the 404 Pancake http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 23:38:51 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Christopher Loch http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-128260 Christopher Loch Thu, 02 Aug 2007 15:37:03 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-128260 When we redesigned this site from scratch we knew we would get alot of search traffic to pages that didn't exist anymore, so we created this 404 page that helps visitors find what they came to the site looking for: http://www.healthdirectusa.com/jkjkjkjk When we redesigned this site from scratch we knew we would get alot of search traffic to pages that didn’t exist anymore, so we created this 404 page that helps visitors find what they came to the site looking for:

http://www.healthdirectusa.com/jkjkjkjk

]]> By: Robert Gorell http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-122798 Robert Gorell Mon, 30 Jul 2007 12:17:10 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-122798 Bryan, If you click on the 404 sign, you go into the main site. Still, it's hidden, and there are tons of weird usability issues once you actually get to the homepage. That being said, whoever designed it is a Flash genius. Doesn't quite help you learn about the movie, though! Bryan,

If you click on the 404 sign, you go into the main site. Still, it’s hidden, and there are tons of weird usability issues once you actually get to the homepage.

That being said, whoever designed it is a Flash genius. Doesn’t quite help you learn about the movie, though!

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-122658 Bryan Eisenberg Mon, 30 Jul 2007 10:21:07 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-122658 Here is an engaging one I found recently <a href="http://www.bluedaniel.com/404.shtml" rel="nofollow">http://www.bluedaniel.com/404.shtml</a> . Of course there is nothing to do once you see it though. Here is an engaging one I found recently http://www.bluedaniel.com/404.shtml . Of course there is nothing to do once you see it though.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-117941 Robert Gorell Thu, 26 Jul 2007 22:33:23 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-117941 Rick, I was talking about something like <a href="http://www.grokdotcom.com/2007/07/20/screencast-conversion-boosting-tips-from-targetcom/" rel="nofollow">this</a>, which is what I'm sure you meant originally since you commented on the very post I just linked to. We don't play favorites with pricing for our clients, so please don't push it. Besides, the original point of this post is to share some advice that everyone -- ourselves included -- should follow. We don't claim that our websites are perfect, but we do take our own medicine. Everything is a work in progress, which you would definitely realize as soon as you received that Venti Conversion Optimization you're considering. Those services are about maximizing ROI, so there would be no point in us lowering the price. We'd have to cheapen the service to do so, and we won't. It's about value. Anyway, I think you should go for it. Rick,

I was talking about something like this, which is what I’m sure you meant originally since you commented on the very post I just linked to.

We don’t play favorites with pricing for our clients, so please don’t push it. Besides, the original point of this post is to share some advice that everyone — ourselves included — should follow. We don’t claim that our websites are perfect, but we do take our own medicine. Everything is a work in progress, which you would definitely realize as soon as you received that Venti Conversion Optimization you’re considering. Those services are about maximizing ROI, so there would be no point in us lowering the price. We’d have to cheapen the service to do so, and we won’t. It’s about value.

Anyway, I think you should go for it.

]]> By: Rick Dennis http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-117707 Rick Dennis Thu, 26 Jul 2007 18:43:12 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-117707 Hey Bryan, What about a great deal on a Grande and Venti Conversion Optimization? Robert mentioned above, 'We'll surprise you if and when it happens.' I am not sure what that means? Are you guys going to fix me up? :-) The blank server page was the default 404 error page on FutureNowInc.com, the site map page you speak of was the custom 404 page on the GrokDotCom.com site, I checked both sites. Hey Bryan,

What about a great deal on a Grande and Venti Conversion Optimization?

Robert mentioned above, ‘We’ll surprise you if and when it happens.’ I am not sure what that means? Are you guys going to fix me up? :-)

The blank server page was the default 404 error page on FutureNowInc.com, the site map page you speak of was the custom 404 page on the GrokDotCom.com site, I checked both sites.

]]> By: Robert Gorell http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-117679 Robert Gorell Thu, 26 Jul 2007 18:15:33 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-117679 Rick, I knew we were asking for it with this post, so let's not get carried away in terms of expectations. It was defaulting to a pretty handsome Site Map rather than the 404, but still... You called it, so congrats :) That being said, your request has been noted. We'll surprise you if and when it happens. (By the way, in addition to full Web/multi-channel strategy planning, we offer a range of <a href="http://www.futurenowinc.com/consultingservices.htm" rel="nofollow">website analysis services</a> -- all of which are driven by Persuasion Architecture and are clearly actionable in terms of fixing your site.) Rick,

I knew we were asking for it with this post, so let’s not get carried away in terms of expectations. It was defaulting to a pretty handsome Site Map rather than the 404, but still… You called it, so congrats :)

That being said, your request has been noted. We’ll surprise you if and when it happens.

(By the way, in addition to full Web/multi-channel strategy planning, we offer a range of website analysis services — all of which are driven by Persuasion Architecture and are clearly actionable in terms of fixing your site.)

]]> By: Rick Dennis http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-117630 Rick Dennis Thu, 26 Jul 2007 17:29:12 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-117630 You now have a very nice looking custom 404 error page. I have been interested in getting a Usability & heuristic analysis done on my website. I was told you guys only do something more involved, Persuasion Architecture. What I really need is someone to help me figure out how best to categorize my items and site layout, not really how to setup and use the Google optimizer. Since I am a smaller retailer, compared to Wal-Mart or Overstock, think you could offer me a reward since I found this missing page for you and saved you billions of dollars, I am sure....... Like a reward...... even still you guys are a good company and I greatly enjoyed your book 'Call to Action'. Let me know..................thanks. You now have a very nice looking custom 404 error page. I have been interested in getting a Usability & heuristic analysis done on my website. I was told you guys only do something more involved, Persuasion Architecture. What I really need is someone to help me figure out how best to categorize my items and site layout, not really how to setup and use the Google optimizer. Since I am a smaller retailer, compared to Wal-Mart or Overstock, think you could offer me a reward since I found this missing page for you and saved you billions of dollars, I am sure…….

Like a reward…… even still you guys are a good company and I greatly enjoyed your book ‘Call to Action’.

Let me know………………thanks.

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116467 Bryan Eisenberg Wed, 25 Jul 2007 21:37:09 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116467 Rick, Sorry something must have happened because it is working again. I have the wet noodle out to punish our IT folk. Thanks for bringing it to our attention. Rick,

Sorry something must have happened because it is working again. I have the wet noodle out to punish our IT folk. Thanks for bringing it to our attention.

]]> By: Rick Dennis http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116348 Rick Dennis Wed, 25 Jul 2007 19:35:01 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116348 i just found it interesting....... i just found it interesting…….

]]> By: Rick Dennis http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116346 Rick Dennis Wed, 25 Jul 2007 19:34:05 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116346 i just checked it again and there is NO 404 error page? i typed in http://www.futurenowinc.com/jklkjlkjlkj i just checked it again and there is NO 404 error page?

i typed in http://www.futurenowinc.com/jklkjlkjlkj

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116334 Bryan Eisenberg Wed, 25 Jul 2007 19:22:42 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116334 Rick, Both Futurenowinc and GrokDotCom have custom 404 pages (although futurenowinc.com's needs to be updated). The case of the cobbler's kid. Rick,

Both Futurenowinc and GrokDotCom have custom 404 pages (although futurenowinc.com’s needs to be updated). The case of the cobbler’s kid.

]]> By: Bryan Eisenberg http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116315 Bryan Eisenberg Wed, 25 Jul 2007 19:10:23 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116315 Mitchell, We have tried to recreate your error using the same setup and have not been able to. Maybe you have some other configuration issue. Does any one else with a (IE7+WinXPpro) see a Javascript error on our pages? Mitchell,

We have tried to recreate your error using the same setup and have not been able to. Maybe you have some other configuration issue. Does any one else with a (IE7+WinXPpro) see a Javascript error on our pages?

]]> By: Rick Dennis http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116312 Rick Dennis Wed, 25 Jul 2007 19:09:04 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116312 if i find futurenowinc.com WITHOUT a custom 404 error page, can i get a free website review???? what do you say Bryan? if i find futurenowinc.com WITHOUT a custom 404 error page, can i get a free website review????

what do you say Bryan?

]]> By: Mitchell Teixeira http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116304 Mitchell Teixeira Wed, 25 Jul 2007 18:58:48 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116304 A custom 404 page is worth the efforts. Now, if ya'll nice Grok folks would fix the nasty Javascript error that shows in my browser (IE7+WinXPpro) on every page of your site !! (I've reported it a few times already!) A custom 404 page is worth the efforts.

Now, if ya’ll nice Grok folks would fix the nasty Javascript error that shows in my browser (IE7+WinXPpro) on every page of your site !! (I’ve reported it a few times already!)

]]> By: alex harris http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/comment-page-1/#comment-116276 alex harris Wed, 25 Jul 2007 18:24:30 +0000 http://www.grokdotcom.com/2007/07/25/flipping-the-404-pancake/#comment-116276 404 error pages can also be great to leverage your SEO efforts. If you put up a new site and forgot to do 301 redirects for all of your URLs, this 404 page can be used to (hopefully) capitalize on some of that traffic instead of deadlinks. 404 error pages can also be great to leverage your SEO efforts. If you put up a new site and forgot to do 301 redirects for all of your URLs, this 404 page can be used to (hopefully) capitalize on some of that traffic instead of deadlinks.

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