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Amen Brother!!! Down With “Users”
Posted By Jeffrey Eisenberg On July 26, 2007 @ 10:03 am In Buying Process,Online Persuasion | 4 Comments
We’re sick of the term ‘users,’ and we’ve been unhappy with it publicly for many years. So congratulations to Josh Bernoff for puting his foot down  and saying enough is enough. Users is a terrible term . It puts everyone in the wrong state of mind. Users don’t come to your website – people do. Give people a great experience in a scenario that reflects their buying process , and they won’t just become your users; they will become your customers.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/07/26/amen-brother-down-with-users/
URLs in this post:
 Josh Bernoff for puting his foot down: http://blogs.forrester.com/charleneli/2007/07/im-sick-of-user.html
 Users is a terrible term : http://www.grokdotcom.com/2007/07/23/why-better-usability-isnt-always-the-answer-incomplete/
 scenario that reflects their buying process: http://www.grokdotcom.com/topics/persuasionscenarios.htm
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