Comments on: Online Advertising is Floating in “Space” http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Devin T. http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/comment-page-1/#comment-721924 Devin T. Wed, 14 May 2008 17:35:59 +0000 http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/#comment-721924 Everyone is going online nowadays. It's just a matter of time before all local advertising can be done online. Location won't matter. Radio ads won't work (internet radio has way more options). Newspapers will all be done online in RSS feeds. The best ways to advertise will be online. -Devin T. VestRite Internet Practices Everyone is going online nowadays. It’s just a matter of time before all local advertising can be done online. Location won’t matter. Radio ads won’t work (internet radio has way more options). Newspapers will all be done online in RSS feeds. The best ways to advertise will be online.

-Devin T.
VestRite Internet Practices

]]> By: David Locke http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/comment-page-1/#comment-123150 David Locke Mon, 30 Jul 2007 19:09:47 +0000 http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/#comment-123150 If you want to measure, regardless of media, print, yes, print. The reader has to enact. Once they enact, you can measure. That enactment can happen offline as well as online. The same analytics can apply to both online and offline. The key difference is going to be enactment chain planning, which looks very much like planning conversion paths. Offline, you need a unique response address and a call to action, which is missing from a lot of print pieces--still!. You also need an online proxy where you process the response for fulfillment and the touchpoint database. Using an online proxy is what enables you to use the same analytics. Everything does not have to move online. It does have to move towards the analytics. If you want to measure, regardless of media, print, yes, print. The reader has to enact. Once they enact, you can measure. That enactment can happen offline as well as online. The same analytics can apply to both online and offline. The key difference is going to be enactment chain planning, which looks very much like planning conversion paths.

Offline, you need a unique response address and a call to action, which is missing from a lot of print pieces–still!. You also need an online proxy where you process the response for fulfillment and the touchpoint database. Using an online proxy is what enables you to use the same analytics.

Everything does not have to move online. It does have to move towards the analytics.

]]> By: Anthony Power http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/comment-page-1/#comment-122974 Anthony Power Mon, 30 Jul 2007 15:36:08 +0000 http://www.grokdotcom.com/2007/07/27/more-evidence-that-online-advertising-is-different/#comment-122974 There are two major needs in the marketing world. First stimulate a response. Second facilitate the response into some jointly beneficial action. Some tactics are better suited for one aspect; some are better for the other. For this reason campaign planning should be much more holistic and inline with customer expectations or we will be lost in space. There are two major needs in the marketing world. First stimulate a response. Second facilitate the response into some jointly beneficial action. Some tactics are better suited for one aspect; some are better for the other. For this reason campaign planning should be much more holistic and inline with customer expectations or we will be lost in space.

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