Comments on: Copy Perspective Monday: #5, Style vs. Substance

By: Web Copywriting, scrivere per il web, contenuti persuasivi, motori di ricerca | Studio Cappello

Tue, 03 Feb 2009 15:15:38 +0000

[...] vs. Money” — GrokDotCom 12.) “What is Substance?” — GrokDotCom 13.) “Style vs. Substance” — GrokDotCom 14.) “Pain vs. Gain” — GrokDotCom 15.) “Intellect vs. [...]

By: Web Copywriting, scrivere per il web, contenuti persuasivi | Studio Cappello

Mon, 19 Jan 2009 09:34:00 +0000

[...] “Style vs. Substance” — [...]

By: Write Like a King with 26 Tips From Legendary Copywriters

Write Like a King with 26 Tips From Legendary Copywriters — Mon, 29 Oct 2007 23:25:02 +0000

[...] Style vs. Substance — Mr. Blackwell would be a great SEO, as long as he wasn’t a blackhat (linking to TMZ.com is a first for the Naked SEO) GrokDotCom [...]

By: How A Pretty Face Can Push Visitors Away

How A Pretty Face Can Push Visitors Away — Tue, 02 Oct 2007 12:56:14 +0000

[...] Next time you choose a face to appear on a web page or an ad stop to consider where it draws visitors eyes. Ask yourself, does the image draw more attention to itself than to your persuasive message? [...]

By: Would You Buy a Car From This Woman?

Would You Buy a Car From This Woman? — Tue, 25 Sep 2007 14:46:24 +0000

[...] my article on style vs. substance, I argue that, while non-substantive fashion items — e.g., clothing, shoes — can be sold on [...]

By: "You Ain't All That!" — A Marketing Copy Autopsy

"You Ain't All That!" — A Marketing Copy Autopsy — Fri, 21 Sep 2007 19:21:55 +0000

[...] if this copy still doesn't wow you, realize that we now have to go back and apply emotion and style. Stay tuned for that on my next [...]

By: Labor Day Link Karma | Copyblogger

Labor Day Link Karma | Copyblogger — Mon, 03 Sep 2007 16:40:33 +0000

[...] What’s more important when it comes to copy… style or substance? [...]

By: Copy Perspective Monday: What is "Substance"?

Copy Perspective Monday: What is "Substance"? — Mon, 06 Aug 2007 14:12:43 +0000

[...] week's article on Style vs. Substance, kept driving me back to one question: "What is [...]

By: The Information Marketer’s Hotsheet #45 « The Information Marketer’s Hotsheet

Mon, 30 Jul 2007 16:05:05 +0000

[...] Copywriting [...]