Google announced a new ad performance tool called Campaign Optimizer that you can find once you log into your Google AdWords account. Google’s Campaign Optimizer tool analyzes your campaign budget, keywords, and landing page to see what settings have or haven’t worked well for you recently. It then generates a customized proposal of ideas for your campaign aimed at improving your advertising return on investment. You can then select which of the ideas you want to implement by clicking on a check box. It’s most effective on campaigns with at least two weeks of history.

The Campaign Optimizer may propose any combination of the following changes:

• Change daily budget.
• Add new keywords.
• Delete keywords.
• Change keyword matching options.
• Adjust keyword cost-per-click (CPC) bids.

This is certainly going to help many of the people who set their AdWords account and have left them on autopilot, hoping to get a great return. Google acknowledges that they want to continue to increase the capabilities of the Campaign Optimizer. Of course, GrokDotCom readers know optimizing your ad spend is only half the battle. Once you get them to click on your Google AdWord, you need to provide them with the proper scent and persuasive experience in order to get them to take the action you want them to take. Very few businesses — other than Google — make money by getting people to just click on the ads.

This is another step in the right direction for Google.