U.K.VERMA
SUNAAR
9311196246
9311196246

This is a great article. Thanks so much.

Liad
http://www.custom-silver-jewelry-by-liad.com

I must apologise for my using this medium to reach you for a transaction/ business of this magnitude, but this is due to confidentiality and prompt access reposed on this medium.

My father before his death had Deposited some consignment in a security company right here in Ghana, West Africa, upon his death I found out those consignment were still in Ghana and are still there presently and I can get them out of there with your humble assistance.

I have decided to seek a confidential co-operation with you in the execution of the deal described hereunder for the benefit of all parties and hope you will keep it as a top secret because of the nature of this transaction. While l am in Ghana West Africa at the moment,i have finally located the Security Company

. I need a trustworthy individual with financial stability that will assist me and my younger brother to get these boxes out of the security house and Africa as a whole and help in investing the funds because my father made an agreement with the security company that the next of kin(me) should have a foreign partner that we aid me in investing at the collection of Our family Treasures.

That is the major reason we are seeking for your kind assisstance because we do not need to stay here one minute longer,’the hawks have hovered over us long enough and we wish to be free finally’ that is why I am seeking the help of a foreigner in this transaction so that we can retrieve the consignment from the security company and shipment to you and quietly leave Africa.

Not withstanding the content is not made known to the company, they thought it is some family belongings as it was deposited as family treasures e.g precious stones, since my father had his own mining company between the bounderies of Ivory coast and Ghana before the war broke out weeks ago between different rebel factions group fighting for different purpose.

More so, we are handicapped in the circumstances, as the laws of Ghana cannot allow us to carry out such a huge amount of money out of Ghana and Africa hence your importance in the whole transaction. Should you be willing assist in the transaction, your share of the sum will be 15% of the $15 million, 80% for me and 5% for Expenses During the Transaction and miscellaneous expenses.

The business itself is 100% safe on your part provided you treat it with outmost secrecy and confidentiality. Also your area of specialization is not a hindrance to the successful execution of this transaction. I have reposed my confidence in you and hope that you will not disappoint me.

Endeavour to contact me immediately through my private email address to confirm whether or not you are interested in this deal. If you are not,it will enable me scout for another foreign partner to carry out this deal.

I want to assure you that we are in a position to make part payment of this claim possible provided you can give us a very strong Assurance and guarantee that our share will be secured and please,remember to treat this matter very confidential.

Once again, remember that time is of great essence in this transaction.
I wait in anticipation of your fullest co-operation.
Thanks and God Bless.
DESMOND KEN.

Thank you for your well thought out post. I battle stereotypes of women almost every day in my work. So I couldn’t agree more that you can’t say “all women will……” or “all women think……” I’ve recently finished a book battling that very topic.

Many women I’ve talked with do feel that their jewelry tells a story. But yes – do some women buy or like jewelry simply because it’s a beautiful object? You bet.

I speak out because the jewelry industry has some serious stereotypes when it comes to women. Take engagement rings – I’ve talked with many men who sell diamonds – across the board they all say one thing – “all the woman cares about is size.” Are there women who only care about size? If it’s less than 2 carats don’t even present it? Yeah – they’re out there.

But I’ve also talked with many women who care about other things. I’m curious – if the only thing women care about is size, why do couples who shop together (where the woman has more of a say) spend LESS than guys who shop alone? If the only thing she cares about is size- wouldn’t she be pushing for the largest, most expensive diamond??

It’s dangerous to stereotype. It’s dangerous to think “all women” think and act alike.

Thanks for the clarification.

Ask any woman about a piece of jewelry she’s wearing and you’ll hear a tale of romance, travel, adventure, friendship, celebration or personal epiphany.

While I’m sure that there are women out there who feel that way, I’ve never met any. And I’m the daughter of someone who describes herself as a “crow” because of how much she loves shiny things like jewelery. Most of the women in my family have stories about important pieces of jewelry — their wedding ring, a favourite necklace that their partner got them, etc. — but regular jewelery is… well… jewelery.

Speaking for myself, if you ask me about something I’m wearing I’ll tell you where I got it (if I can remember) and I might tell you why I like it. But “a tale of romance, travel, adventure, friendship, celebration or personal epiphany”? I own one ring that has a story attached to it (which is the only reason I keep it around, because I certainly don’t wear it anymore).

I know that speaking in hyperbole (”[a]sk any woman”) in order to help sell your idea, but the truth is that reiteration of stereotypes like that are one of the reasons why marketing to women is so abysmal in the first place. We’re treated as this large homogeneous demographic, when in fact our tastes are just as diverse as men’s are. Our personalities and how we feel about products and marketing are just as diverse as men’s are.

I guess what I’m trying to say is that, while portraying women as people who make emotional connections with their jewelery may be better than those ads where women become nothing more than the (bored looking) display pieces for the product, it serves no one to use the idea that the emotional connection is something that all women have.

You do indeed have some great stories – about the jewelry on your site and how you chose that jewelry.

What I think would be helpful – would be to highlight those stories more from the product pages. If your pathway to a product is through a category (bracelet, necklace) you may miss that wonderful story.

Consider either having a brief summary of the story on each product page, or a clear link from the product page saying “learn more about what makes this piece special.”

Fabulous jewelry – love your stuff!

Holly

cheers (again)
Patricia

Great article! You have just explained exactly the insight behind my new accessories ecom site. I believe strongly in the “story” and the romance behind jewellery/accessories. I started my company based on my personal experience with telling the story of my jewellery.

Cheers
Patricia