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Archive for July, 2007

FutureNow Post
Tuesday, Jul. 24, 2007 at 8:06 am

12 Kind of Ads Slideshow

July 24th, 2007

Bryan’s on vacation, but he still let me know that Slate.com has an interesting sideshow, with videos, about 12 different kind of ads. Check out “The 12 Kind of Ads” slideshow.

...continue to read "12 Kind of Ads Slideshow"

FutureNow Post
Monday, Jul. 23, 2007 at 1:11 pm

Better “Usability” Isn’t Always the Answer

July 23rd, 2007
FutureNow Post
Monday, Jul. 23, 2007 at 11:40 am

Book Publishers Stupider Than Anyone Imagined

July 23rd, 2007

As an author, my headline is hard to believe, yet it’s confirmed once again. This morning, while having coffee and reading the news I spotted this:

“Austen Scam Exposes Publishers’ Pride and Prejudice”

LONDON (AFP) – A string of publishers failed to spot blatant plagiarism of one of English literature’s most famous authors, in a cheeky test to see if she would have secured a book deal today, a report said Thursday.

David Lassman, head of the Jane Austen Festival in Bath,…

...continue to read "Book Publishers Stupider Than Anyone Imagined"

FutureNow Post
Monday, Jul. 23, 2007 at 11:30 am

Are You Mistaking Your Customers’ Motivations?

July 23rd, 2007

I recently wrote about a study on “alpha males.” The research involved measuring men’s testosterone level while they played The Ultimate Game

The Ultimatum Game gives one player money and lets that player divide it between himself and another player. The second player can accept or refuse the split. If the second player refuses the allocation, neither player receives any money. While pure self interest would predict that the second player should always accept the split in order to receive some…

...continue to read "Are You Mistaking Your Customers’ Motivations?"

FutureNow Article
Monday, Jul. 23, 2007

Copy Perspective Monday: #’s 2 & 3, “Then vs. Now” & “Me, Them, or You”

July 23rd, 2007

“Well, do you ever get the feeling that the story’s Too damn real and in the present tense? Or that ev’rybody’s on the stage, and it seems like You’re the only person sitting in the audience?” - Jethro Tull, “Skating Away”

alone_in_theater.jpgThose four lines perfectly sum up the dynamics involved with Copy Perspective #’s 2 & 3*, “Then vs. Now” and “Me, Them, or You”.

• Want to intensify your mental image for the reader? Make her a participant; use “you” to place…

...continue to read "Copy Perspective Monday: #’s 2 & 3, “Then vs. Now” & “Me, Them, or You”"

FutureNow Post
Friday, Jul. 20, 2007 at 7:21 am

Screencast: Conversion-boosting Tips from Target.com

July 20th, 2007

Everyone’s site can convert better. Sure, any big business can pay for traffic by buying up all the keywords in the known universe — but can they convert those visitors into satisfied customers? Can they make online shopping less cumbersome? Absolutely. And so can you…

The framework we use for analyzing conversion barriers may seem mysterious, but it’s actually based on answering three simple questions at each step of the customer’s buying process:

Who is your audience? What action to you want them to take next?…

...continue to read "Screencast: Conversion-boosting Tips from Target.com"

FutureNow Post
Friday, Jul. 20, 2007 at 5:49 am

An Evangelical Approach to Converting More Sales, Part 2

July 20th, 2007

In part one, you were introduced to TechSmith’s chief evangelist Betsy Weber. Let’s continue the conversion.

Bryan Eisenberg: How was it decided TechSmith needed an evangelist?

Betsy Weber: Our evangelism program is a natural fit for our company culture and our products. When the book “The Tipping Point” came out, the whole company read it. The light bulb went off. As a company, we’d always practiced evangelism, but we didn’t know what it was called and didn’t have someone dedicated to it.

Evangelism…

...continue to read "An Evangelical Approach to Converting More Sales, Part 2"

FutureNow Post
Thursday, Jul. 19, 2007 at 4:51 pm

Internet Wasteland, The Musical

July 19th, 2007

Hat tip to Jared for sharing Internet Wasteland by Eddy Boston.

Feed readers can get it here.

Lyrics: Come on and Google me baby. Go ahead and ask Jeeves. Type in the query: “Eddy Boston, please.” But you ain’t gonna find me, Not even on broadband, ‘Cause I’m a page-rank zero In the internet wasteland.

I don’t care about your space; I can’t even find mine. I’ve been lost since the days of America Online. And you ain’t gonna find me, Add me to your top…

...continue to read "Internet Wasteland, The Musical"

FutureNow Post
Thursday, Jul. 19, 2007 at 3:22 pm

Say What You Will About Wal-Mart — Seriously

July 19th, 2007

A 5-star move from Wal-MartRetail giant Wal-Mart announced today that it will allow customer reviews on Walmart.com for the first time. The move may be a small step e-commerce, but it’s a giant leap for corporate transparency and the growing popularity of word-of-mouth marketing.

The New York Times (Reuters) has the scoop:

[...] Chief Marketing Officer Cathy Halligan said in an interview the retailer decided to launch the new feature quickly following a three-week testing phase in which it received more than twice the number of reviews…

...continue to read "Say What You Will About Wal-Mart — Seriously"

FutureNow Post
Thursday, Jul. 19, 2007 at 11:54 am

Grokcast: Arik Czerniak, Co-Founder of Metacafe

July 19th, 2007
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