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Archive for July, 2007

FutureNow Post
Thursday, Jul. 19, 2007 at 8:56 am

“If Clicks Were Votes” — President Giuliani?

July 19th, 2007

Reading Techmeme on Tuesday, I came across the Compete blog, and these fabulous images related to the upcoming presidential election:

If you’re interested in their analysis, read the full post; it’s excellent stuff. It’s also a great example of the speed with which we move these days. Michele’s earlier post about Twittering with John Edwards is another.

The Compete folks predicted, based on website traffic, that Mitt Romney would win the GOP nomination. I love their spirit, and the visuals are damn cool. But…

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FutureNow Post
Thursday, Jul. 19, 2007 at 7:22 am

Rubel’s Twitter List Trumps Godin’s Bestsellers

July 19th, 2007

Spin Cycle 2.0David Brain, President & CEO of Edelman PR, created a stir on his SixtySecondView blog when he published this “Social Media Index“; an attempt to measure the influence and footprint of various marketers and their blogs. Lo and behold, GrokDotCom made the list of Top 30 blogs.

It’s OK, you can hold the applause. We did.

Sure, it’s flattering to be on any list that suggests you’re a top blog, but what does this say about influence? Things get more dubious once channels like…

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FutureNow Post
Wednesday, Jul. 18, 2007 at 2:51 pm

Advertising Framework or Big Brother?

July 18th, 2007

big_brother.jpgIt is amazing, the length advertisers and marketers may be willing to go just to put ads in our faces.

InformationWeek chronicles a software patent filed by Big Brother, er, I mean Microsoft….

Overall, the software is like adware that figures out what ads to display based on files on the hard drive and what’s being displayed on the screen at a given moment. The advertising software, which could be part of the operating system, a standalone app, or an application feature, would…

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FutureNow Post
Wednesday, Jul. 18, 2007 at 11:25 am

Rediscover Your (Online Copywriting) Groove

July 18th, 2007

ProBlogger‘s Darren Rowse is doing a series called “How to Get Your Blogging Groove Back” that applies just as well to online copywriters.

Today’s advice: Write a product review.

Although he gets into how bloggers can leverage reviews with affiliate programs and the like, copywriters should consider doing this type of exercise even if it just means reviewing a new book on Amazon or your favorite movie on iTunes. Reviews are like mental push-ups for a copywriter. There you are, writing as…

...continue to read "Rediscover Your (Online Copywriting) Groove"

FutureNow Post
Wednesday, Jul. 18, 2007 at 7:30 am

Just How Dominant is Google?

July 18th, 2007
FutureNow Post
Tuesday, Jul. 17, 2007 at 1:23 pm

LOLcat: “In UR Advertizrs, Stealing Revenooz”

July 17th, 2007

lolcat_roi.jpgSeveral stories this week paint a grim picture for print media, and it’s especially grim for publications about tech business news. Forget starting a magazine. You’d be better off blogging about cats with poor grammar.

Forbes‘ Brian Caulfield details how the recent tech boom has created a media bust.

Silicon Valley is booming again. But if you work in tech media, there’s blood on the floor. Take Red Herring. It hung onto its offices after getting the eviction notice earlier this month.…

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FutureNow Post
Tuesday, Jul. 17, 2007 at 11:46 am

The Bling on Jing

July 17th, 2007

TechSmith, the folks behind some of my favorite applications — SnagIt, Camtasia, Morae and UserVue — just released a new “project.” All I can say is I’m blown away by it. Ever since moving to the the Mac, TechSmith’s products were the only ones I truly missed. Not anymore. Jing is available to capture images, movies and more; and in a way that’s just so sweet.

Go ahead and download it now: MacPC. I promise, you won’t be disappointed.

(Betsy, I want more!!!)

...continue to read "The Bling on Jing"

FutureNow Post
Tuesday, Jul. 17, 2007 at 9:15 am

Why Your Ads Aren’t Working

July 17th, 2007

images.jpgAre you making any of the follow boo boos?

-Demanding “Polished and Professional” Ads -Informing without Persuading -Entertaining without Persuading -Decorating without Persuading

Most of these mistakes center around the advertiser’s fear of offending the audience.

Roy H. Williams, the ‘Wizard of Ads,’ makes the case for not being all bound up in the tentacles of fear when you are creating your ads.

Oftentimes, fear is the enemy of profit. If you’ve been doing marketing or advertising for more than a few weeks, you’ve likely watched at least one…

...continue to read "Why Your Ads Aren’t Working"

FutureNow Post
Tuesday, Jul. 17, 2007 at 7:26 am

Monkeying Around With Web 2.0 Strategy

July 17th, 2007

monkey.jpgSteve Rubel’s post on “Why We’re Like a Miliion Monkeys on Treadmills” made me smile. Bryan and I are also way too often asked questions about how to create a Facebook, blogging or Web 2.0 strategy. Our answer is similar to Rubel’s:

Surely, channels are where the action is at. However, it’s important to remember they are just that – and they change. Circa 1998, perhaps when many of you were 10, The Globe.com, GeoCities and Tripod were all the rage.…

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FutureNow Post
Tuesday, Jul. 17, 2007 at 5:51 am

How Testosterone Affects Marketing

July 17th, 2007

Much of today’s marketing is targeted at the “alpha male.” This is the guy who’s seeking status and bragging rights; the guy who wants to impress the girls and make other guys envious. But did you know this so-called “alpha male” is also more generous than his lower testosterone cohorts?

The Neuromarketing blog tells of recent a study in the New Scientist in which male participants played “The Ultimate Game” while their testosterone levels were measured.

The Ultimatum Game gives one player money and…

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