Comments on: Would You Buy a Pink Putter?

By: Joanne

Joanne — Fri, 05 Jun 2009 02:27:08 +0000

Susan G Komen, a pro golfer, died of breast cancer. Her sister promised her she would find a cure for breast cancer. Golfers around the nation hold Rally for the Cure to raise awareness of breast cancer.

By: Golf tips by Nicks

Golf tips by Nicks — Sat, 15 Nov 2008 18:31:02 +0000

As a suggestion, a women or a man for that matter, could just buy any putter and then go make a donation to the National Breast Cancer Foundation, that way you know exactly what you are supporting and where your money is going and why.

By: Katie Konrath

Katie Konrath — Thu, 02 Aug 2007 22:51:57 +0000

Agreed! Way too many companies think that making a product pink will make it irresistible to women. It’s a lazy way out.

By: Mary Schmidt

Mary Schmidt — Thu, 02 Aug 2007 22:48:13 +0000

Seems to me this is lazy Chinese menu marketing. I’d also bet the marketing team is mostly men.

“Hey, we need to ‘market to women.’ Hmmmm….Lessee, from ‘Column A, What matters to them’ – breast cancer seems to be a biggie. And, then from ‘Column B, customization’ that’d be easy, we’ll just make it pink!”

And, I’d think that most women golfers wouldn’t want a “girly girl looking putter.” (But, then I hate the color pink anyway.)

By: Katie Konrath

Katie Konrath — Thu, 02 Aug 2007 13:12:24 +0000

It seems to me that this promotion is a little strange because there is no direct link between golf clubs and breast cancer. This whole thing feels like it’s merely a promotion to try to get attention for their product.

And I agree that pink golf clubs seem a little much. Golf balls, or covers, or shirts… maybe. Pink golf clubs, on the other hand, are too out there.

I doubt many women will buy them. Serious golfers will buy a club based on its quality, and pleasure golfers won’t want something that screams “I’m a girl” to everyone around them.

By: Lance

Lance — Wed, 01 Aug 2007 20:36:25 +0000

Not just the website, but the entire product design lacks proper execution. There is very little about this product to show a connection to the cause or further awareness. The inclusion of some pink pin stripes is essentially meaningless. Seems too easy but, perhaps a playful but prominent ribbon on the grip or shaft? Then the putter is actually co-branded with the cause which would give it meaning versus making it look like a toy. The design also all but eliminates men as purchasers yet men can get breast cancer and suffer the losses too. Why not let men also contribute charity in a culturally affordable way?