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Students Open to Mobile Ads When Properly Bribed

Posted By Robert Gorell On August 2, 2007 @ 12:58 pm In Mobile Web,Research | No Comments

Click Me [1]OK, so I’ve been on a mobile [2] kick [3] lately. Sorry if it’s starting to feel like “Shark Week” on the Discovery Channel — horrible website [4], by the way — but neither are as dangerous as they are misunderstood.

MarketingVOX shares this Ball State University study on college students and mobile advertising [5]

Among the survey findings:

  • 37.4 percent of college students said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones.
  • 21.4 percent preferred a discount or coupon to a restaurant, movie or grocery store.
  • 20 percent wanted free minutes, upgrades, access to the internet or music.

Pay close attention to that last group. They’re the smart kids.

It’s widely known that Gen-Y are text message fiends, but ringtones are losing their luster with the smart kids. Why are the smart kids so important? Simple. They’re the trend-setters.

Wait a minute, though. Don’t they all just steal their music? Maybe just a bit [6]. But while Apple (APPL) brags [7] about selling its 3 billionth song, EMusic — which is more youth-driven, anyway — is innovating mobile distribution [8]. And it seems Google’s willing to trade mobile ads for internet service [2].

Looks like the smart kids might get their wish after all…


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/08/02/students-open-to-mobile-ads-when-properly-bribed/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Robert/text_message.jpg

[2] mobile: http://www.grokdotcom.com/2007/08/01/google-feeling-double-lucky-on-mobile/

[3] kick: http://www.grokdotcom.com/2007/07/31/googles-wimax-bid-free-internet-service-for-us/

[4] website: http://dsc.discovery.com/convergence/sharkweek/splash.html?clik=www_wh_1

[5] study on college students and mobile advertising: http://www.marketingvox.com/archives/2007/08/02/college-students-growing-more-receptive-to-mobile-ads/?rss1

[6] a bit: http://mashable.com/2007/07/31/illegal-music-downloads-high/

[7] brags: http://valleywag.com/tech/apple/itunes-songs-sell-in-the-billions-++-but-what-about-movies-284435.php

[8] innovating mobile distribution: http://www.grokdotcom.com/2007/07/31/itunes-sells-3-billionth-song-big-deal/

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