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Students Open to Mobile Ads When Properly Bribed
Posted By Robert Gorell On August 2, 2007 @ 12:58 pm In Mobile Web,Research | No Comments
OK, so I’ve been on a mobile  kick  lately. Sorry if it’s starting to feel like “Shark Week” on the Discovery Channel — horrible website , by the way — but neither are as dangerous as they are misunderstood.
MarketingVOX shares this Ball State University study on college students and mobile advertising …
Among the survey findings:
- 37.4 percent of college students said it would only take the offer of a free ring tone for them to accept advertisements on their cell phones.
- 21.4 percent preferred a discount or coupon to a restaurant, movie or grocery store.
- 20 percent wanted free minutes, upgrades, access to the internet or music.
Pay close attention to that last group. They’re the smart kids.
It’s widely known that Gen-Y are text message fiends, but ringtones are losing their luster with the smart kids. Why are the smart kids so important? Simple. They’re the trend-setters.
Wait a minute, though. Don’t they all just steal their music? Maybe just a bit . But while Apple (APPL) brags  about selling its 3 billionth song, EMusic — which is more youth-driven, anyway — is innovating mobile distribution . And it seems Google’s willing to trade mobile ads for internet service .
Looks like the smart kids might get their wish after all…
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/08/02/students-open-to-mobile-ads-when-properly-bribed/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/Robert/text_message.jpg
 mobile: http://www.grokdotcom.com/2007/08/01/google-feeling-double-lucky-on-mobile/
 kick: http://www.grokdotcom.com/2007/07/31/googles-wimax-bid-free-internet-service-for-us/
 website: http://dsc.discovery.com/convergence/sharkweek/splash.html?clik=www_wh_1
 study on college students and mobile advertising: http://www.marketingvox.com/archives/2007/08/02/college-students-growing-more-receptive-to-mobile-ads/?rss1
 a bit: http://mashable.com/2007/07/31/illegal-music-downloads-high/
 brags: http://valleywag.com/tech/apple/itunes-songs-sell-in-the-billions-++-but-what-about-movies-284435.php
 innovating mobile distribution: http://www.grokdotcom.com/2007/07/31/itunes-sells-3-billionth-song-big-deal/
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