A Half Dozen Business Choices
Written by: Bryan Eisenberg
Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells.
In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:
- Select or solicit?
- Tangible or intangible?
- Transaction or relationship?
- Speed or quality?
- Price or prestige?
- Lifestyle or utilitarian?
Click here for a further explanation and to read the rest of my column on ClickZ…
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Written by:Bryan Eisenberg
