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FutureNow Post
Friday, Aug. 3, 2007 at 5:54 am

A Half Dozen Business Choices

By Bryan Eisenberg
August 3rd, 2007

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells.

In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:

  • Select or solicit?
  • Tangible or intangible?
  • Transaction or relationship?
  • Speed or quality?
  • Price or prestige?
  • Lifestyle or utilitarian?

Click here for a further explanation and to read the rest of my column on ClickZ

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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