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A Half Dozen Business Choices

Posted By Bryan Eisenberg On August 3, 2007 @ 5:54 am In Entrepreneurship,ROI Marketing,Uncovery | No Comments

Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells.

In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:

  • Select or solicit?
  • Tangible or intangible?
  • Transaction or relationship?
  • Speed or quality?
  • Price or prestige?
  • Lifestyle or utilitarian?

Click here for a further explanation and to read the rest of my column on ClickZ [1]


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[1] read the rest of my column on ClickZ: http://www.clickz.com/3626613

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