Every company has to make choices when it comes to how it markets and sells and, in some cases, who it is and what it sells.

In an e-mail exchange, Tom Grimes, a great and brilliant friend, shared with me what he’s thinking about in terms of business choices. Based on his list, here’s my own list of many of the high-level choices businesses typically make every day. It may help you make some more conscience choices of your own:

• Select or solicit?
• Tangible or intangible?
• Transaction or relationship?
• Speed or quality?
• Price or prestige?
• Lifestyle or utilitarian?

Click here for a further explanation and to read the rest of my column on ClickZ…