BBC News reports that Virgin, Vodafone and others are pulling their ads from Facebook in an effort to protect their brands. The ads appeared on a page related to the far-right British National Party, which apparently upset the advertisers, causing them to pull the ads. Now the question seems to be, how does Facebook protect its brand when non-targeted ads bought on a CPM (define) basis are causing unintended controversy?
As AllFacebook.com points out, Vodafone and others could have protected their brands for “a measly $50,000″ by purchasing a targeted news feed promotion.
Do advertisers expect more of Facebook than they do of MySpace, where non-targeted ads reign supreme? Is Facebook a victim of its (perceived) high standards for relevance?