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Facebook Advertisers Get Nervous

Posted By Robert Gorell On August 3, 2007 @ 2:00 pm In Blog Buzz,Relevance | 5 Comments

Obviously from MySpace [1]BBC News reports that Virgin, Vodafone and others are pulling their ads from Facebook [2] in an effort to protect their brands. The ads appeared on a page related to the far-right British National Party [3], which apparently upset the advertisers, causing them to pull the ads. Now the question seems to be, how does Facebook protect its brand when non-targeted ads bought on a CPM (define [4]) basis are causing unintended controversy?

As AllFacebook.com points out, Vodafone and others could have protected their brands for “a measly $50,000″ [5] by purchasing a targeted news feed promotion.

Do advertisers expect more of Facebook than they do of MySpace, where non-targeted ads reign supreme? Is Facebook a victim of its (perceived) high standards for relevance?

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/08/03/facebook-advertisers-get-nervous/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/Robert/myspace_ad.jpg

[2] pulling their ads from Facebook: http://news.bbc.co.uk/2/hi/uk_news/politics/6929161.stm

[3] British National Party: http://www.answers.com/british%20national%20party

[4] define: http://www.answers.com/topic/cost-per-thousand-cpm?cat=biz-fin

[5] could have protected their brands for “a measly $50,000″: http://www.allfacebook.com/2007/08/a-hiccup-in-facebooks-marketing/

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