Here at Future Now, we love a bit of competition, especially when it involves sharing conversion-boosting tips with our readers. So, when Lars Johansson over at WebAnalysts.info challenged us to review a few sites of his choosing, we couldn’t resist. (Here’s what the competition‘s up to )
For Part 1 (of 3), Lars had us take a look at Orrefors.com, a high-end glassware site with some conversion and persuasion-related stumbling blocks that prevent customers from quickly getting the information they need. Orrefors is a great example of beautiful design getting in the way of the basics. There’s a lot they do right, and hopefully someone from Orrefors is reading so they can do even better.
So, without further ado… The Orrefors.com screencast: