Future Now Post
Friday, Aug. 3, 2007 at 10:08 am

Screencast: WebAnalysts Conversion Challenge — Part 1

Posted in screencast
Written by: Anthony Garcia

Here at Future Now, we love a bit of competition, especially when it involves sharing conversion-boosting tips with our readers. So, when Lars Johansson over at WebAnalysts.info challenged us to review a few sites of his choosing, we couldn’t resist. (Here’s what the competition’s up to ;) )

For Part 1 (of 3), Lars had us take a look at Orrefors.com, a high-end glassware site with some conversion and persuasion-related stumbling blocks that prevent customers from quickly getting the information they need. Orrefors is a great example of beautiful design getting in the way of the basics. There’s a lot they do right, and hopefully someone from Orrefors is reading so they can do even better.

So, without further ado… The Orrefors.com screencast:

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9 Comments on “Screencast: WebAnalysts Conversion Challenge — Part 1”

  1. alex harris Says:

    Love the screencasts, definitely some of my favorite posts I click into! Nothing like the visuals and audio to help people “get it”

  2. Simon Says:

    Hi Anthony,

    I enjoyed the screencast very much, you made some very valid points. I would like your opinion on my website if you would have time to have a look at it. We launched two months ago and we are trying to get constructive feedback on how we can improve conversion rate. Your feedback would be much appreciated.

    Regards
    Simon

  3. Rick Dennis Says:

    very good screencast….. i love screen casts!!!!!!

    i think ya’ll have just started doing screencasts, is there a place to view a list of all the screencasts available?

    thanks………

  4. lustige bilder Says:

    That’s a great screencast
    Just subscribed to your RSS Feed :)

  5. Background music is too loud Says:

    It’s hard to hear the narration. The background music’s volume is too high.

  6. Tim Says:

    Excellent screencast. Now, is the company ready for to take action on your suggestions ;)

  7. Robert Gorell Says:

    Screencasts can be found here (Just a few at this point, since we just started doing these)

    Re: “Background music” — There isn’t any. Are you sure you didn’t have another site open, say, in a different tab?

  8. Eyetracking, Heatmaps & Gaze Plots! Oh My… Says:

    […] and skims everything, looking for a clue as to how to solve the puzzle. Neither Active Window [define] content nor navigation seemed to be the path of least resistance. (Notice: Competitive type […]

  9. tercüme bürosu Says:

    Excellent screencast. Now, is the company ready for to take action on your suggestions..

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