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Friday, Aug. 3, 2007 at 10:08 am

Screencast: WebAnalysts Conversion Challenge — Part 1

By Anthony Garcia
August 3rd, 2007

Here at Future Now, we love a bit of competition, especially when it involves sharing conversion-boosting tips with our readers. So, when Lars Johansson over at challenged us to review a few sites of his choosing, we couldn’t resist. (Here’s what the competition‘s up to ;) )

For Part 1 (of 3), Lars had us take a look at, a high-end glassware site with some conversion and persuasion-related stumbling blocks that prevent customers from quickly getting the information they need. Orrefors is a great example of beautiful design getting in the way of the basics. There’s a lot they do right, and hopefully someone from Orrefors is reading so they can do even better.

So, without further ado… The screencast:

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Comments (9)

  1. Love the screencasts, definitely some of my favorite posts I click into! Nothing like the visuals and audio to help people “get it”

  2. Hi Anthony,

    I enjoyed the screencast very much, you made some very valid points. I would like your opinion on my website if you would have time to have a look at it. We launched two months ago and we are trying to get constructive feedback on how we can improve conversion rate. Your feedback would be much appreciated.


  3. very good screencast….. i love screen casts!!!!!!

    i think ya’ll have just started doing screencasts, is there a place to view a list of all the screencasts available?


  4. That’s a great screencast
    Just subscribed to your RSS Feed :)

  5. It’s hard to hear the narration. The background music’s volume is too high.

  6. Excellent screencast. Now, is the company ready for to take action on your suggestions ;)

  7. Screencasts can be found here (Just a few at this point, since we just started doing these)

    Re: “Background music” — There isn’t any. Are you sure you didn’t have another site open, say, in a different tab?

  8. [...] and skims everything, looking for a clue as to how to solve the puzzle. Neither Active Window [define] content nor navigation seemed to be the path of least resistance. (Notice: Competitive type [...]

  9. Excellent screencast. Now, is the company ready for to take action on your suggestions..

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