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Screencast: WebAnalysts Conversion Challenge — Part 1

Posted By Anthony Garcia On August 3, 2007 @ 10:08 am In screencast | 9 Comments

Here at Future Now, we love a bit of competition, especially when it involves sharing conversion-boosting tips with our readers. So, when Lars Johansson over at WebAnalysts.info [1] challenged us to review a few sites of his choosing, we couldn’t resist. (Here’s what the competition [2]‘s up to ;) )

For Part 1 (of 3), Lars had us take a look at Orrefors.com [3], a high-end glassware site with some conversion and persuasion-related stumbling blocks that prevent customers from quickly getting the information they need. Orrefors is a great example of beautiful design getting in the way of the basics. There’s a lot they do right, and hopefully someone from Orrefors is reading so they can do even better.

So, without further ado… The Orrefors.com screencast:


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/08/03/screencast-webanalysts-conversion-challenge-part-1/

URLs in this post:

[1] WebAnalysts.info: http://www.webanalysts.info/webanalytics/

[2] the competition: http://www.webanalysts.info/webanalytics/robbin-steif-of-lunametrics-reviews-three-big-websites/

[3] Orrefors.com: http://www.orrefors.com/main.asp

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