Comments on: Advertisers to Burn $100 Bills in Times Square Bonfire http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Beth http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/comment-page-1/#comment-1123739 Beth Mon, 22 Dec 2008 23:49:53 +0000 http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/#comment-1123739 Walgreeens doesn't have to do a whole lot of advertising to get people to use their photo service. I think that is why the advertsing is so bland. It can be as bland as can be but they would still get tons of customers. Walgreeens doesn’t have to do a whole lot of advertising to get people to use their photo service. I think that is why the advertsing is so bland. It can be as bland as can be but they would still get tons of customers.

]]> By: Ratings and Reviews webinar - Get Elastic Ecommerce Blog http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/comment-page-1/#comment-155248 Ratings and Reviews webinar - Get Elastic Ecommerce Blog Wed, 22 Aug 2007 22:22:07 +0000 http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/#comment-155248 [...] that actually contains that information. The folks over at GrokDotCom demonstrate a retailer who is using review data in ads, but do not have review data on the landing page - ouch. We talk briefly about using review data in [...] [...] that actually contains that information. The folks over at GrokDotCom demonstrate a retailer who is using review data in ads, but do not have review data on the landing page – ouch. We talk briefly about using review data in [...]

]]> By: Robert Gorell http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/comment-page-1/#comment-135734 Robert Gorell Tue, 07 Aug 2007 14:42:28 +0000 http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/#comment-135734 PK, How do you know that? Because you clicked-through from the landing page to individual product pages, that's how. So, you were able to find a separate section for ratings and reviews because we gave you a reason to look for them. Most people who wind up there within the context of clicking a banner ad wouldn't bother digging that deep. If the reviews are not showcased properly, and don't show up next to the products on the landing page, they might as well not exist. There's nothing persuasive about clicking a link that says "more ratings and reviews" that's way off to the right side, dangling off a cliff with no context. Do you see why these visual cues are so important? PK,

How do you know that? Because you clicked-through from the landing page to individual product pages, that’s how. So, you were able to find a separate section for ratings and reviews because we gave you a reason to look for them. Most people who wind up there within the context of clicking a banner ad wouldn’t bother digging that deep.

If the reviews are not showcased properly, and don’t show up next to the products on the landing page, they might as well not exist. There’s nothing persuasive about clicking a link that says “more ratings and reviews” that’s way off to the right side, dangling off a cliff with no context.

Do you see why these visual cues are so important?

]]> By: PK http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/comment-page-1/#comment-134917 PK Tue, 07 Aug 2007 01:01:45 +0000 http://www.grokdotcom.com/2007/08/06/advertisers-to-burn-100-bills-in-times-square-bonfire/#comment-134917 There are plenty of reviews to be found...just click the first link in the page body and you'll see a list of products with ratings, including the gold bars in the creative. Far form perfect, but not that hard to find and certainly not worth blogging about. There are plenty of reviews to be found…just click the first link in the page body and you’ll see a list of products with ratings, including the gold bars in the creative. Far form perfect, but not that hard to find and certainly not worth blogging about.

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