I know Bryan will be showing those examples at our upcoming Call To Action seminar on August 10th.

You are right on the money! I love your work. Keep on inspiring us with your smart, simple and straightforward insights.

I agree with you 100%. Very good recommendations. If they were a client I’d be asking them why it cost that much to ship a top USPS. Operationally, they may have issues with the store pickup at this point and that is why I offered using a wishlist functionality until they could implement store pickup.

I think one thing they should try to do is get the shipping costs as close the beginning as possible. I love the shipping cost estimators where you can enter your zip and it gives you an approximate shipping cost before you go through and enter ALL your information. I noticed at the end the total order went from 39.50 to about $47. Customers may or may not have been expecting this jump.

Also, shipping costs kill a lot of online orders for me when I know this store is at the mall. I think with big chain stores like this people are more inclined to do product research online and then actually go to the store to buy it.

They may consider adding a “store pickup” feature, where the user can actually purchase the item then pick it up in the store. This would provide an alternative to shipping and possible close more sales on the website.