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Screencast: Reducing Cart Abandonment for LaneBryant.com

Posted By Bryan Eisenberg On August 6, 2007 @ 10:24 am In Articles,Checkout Process,Improving Conversion,Web Design,e-commerce,screencast | 8 Comments

Tanya Taul from LaneBryant.com [1] left a comment after viewing my conversion tips for Target.com screencast [2]. In Tanya’s words:

We’ve experienced a platform conversion in the last year and have seen sales drop off significantly. We think it’s the shopping cart. Also, our conversion never gets higher than 2% and we’ve got an 80% shopping cart abandonment rate.

Thanks for writing in, Tanya! You can see some of the 20 tips to reduce shopping cart abandonment [3] I wrote about back in 2003 come into play.

So, without further ado, let’s take a look at how LaneBryant.com might reduce cart abandonment and “get the cash!

We hope to hear more suggestions from Grok readers for websites you’d like to see reviewed. Although we can’t do every single one, we’ll try to make sure there’s something everyone can learn from these screencasts.

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/08/06/screencast-reducing-cart-abandonment-for-lanebryantcom/

URLs in this post:

[1] LaneBryant.com: http://lanebryant.charmingshoppes.com/pagebuilder/HOME

[2] my conversion tips for Target.com screencast: http://www.grokdotcom.com/2007/07/20/screencast-conversion-boosting-tips-from-targetcom/

[3] 20 tips to reduce shopping cart abandonment: http://www.clickz.com/2248551

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