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Tuesday, Aug. 7, 2007 at 4:55 pm

AdAge Unveils “Power 150″ Marketing Blogs

By Robert Gorell
August 7th, 2007

The A(n)dAge listToday, AdvertisingAge unveiled its “Power 150″ list of top media and marketing blogs. Originally developed by Todd And (born Todd Andrlik), the list has become a hot topic among marketers since And announced his partnership with AdAge last month.

At the moment, GrokDotCom weighs in at #45 on the list, which uses a point system to tally a blog’s Technorati rank, Google PageRank, Bloglines subscribers, and Todd And’s personal 1-15 score (or “Todd Points”). And’s score, an admittedly subjective one, promises to value “frequent, relevant, creative and high-quality content” and that the “use of audio, video and graphics is also heavily weighted in the Todd Points.”

Currently, we’re scoring about a “C” on Todd Points (read: 12 out of 15), but we’re not sure how often Todd reads Grok, whether he uses Blog Buzz to follow top marketing stories, or if he listens to our daily podcast at Still, if our recent Technorati score is any indication, we’re sure to climb the charts. ;)

Any way you slice it, #45′s not bad for a blog that emerged from a newsletter in February of 2007.

Thanks for reading, everyone. You grok!

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Comments (5)

  1. [...] AdAge Unveils "Power 150" Marketing Blogs Any way you slice it, #48’s not bad for a blog that emerged from a newsletter just 6 months ago. Thanks for reading, everyone. You grok! Ad Age, adage, Advertising Age, blog ranking, bloggers, blogging, Blogs, blog buzz, Todd And … [...]

  2. [...] the subjective nature of the "Todd And" rating, and highlighting their extensive multimedia marketing efforts. They did forget to mention their WordPress Split Testing [...]

  3. Congrats! Robert you are doing a great job. I still read Grok all the time.

  4. [...] Robert Gorell of Grokdotcom [...]

  5. I’m just wondering why it is even important to rank well in the pwer 150 or anyone else’s subjective rankings? I’m not knocking people who like to make lists, but really it isn’t authoritative in any way.

    Anyone can make a list and apply what they believe to be important factors to consider when ranking a blog and give whatever points to each factor they want to.

    Question is how would a good ranking at the power 150 help my blog? Would it just make me more popular among the other “important” bloggers? Who really cares?

    I read Grok because I find great information here and because it comes up in google alerts and serps for key phrases I track and that reminds me to come read what is written here lately.

    And why wouldn’t any ranking system include how well a blog ranks for the keywords they target? How about how good the information is? How original are the posts? Do they repeat the same information they read on other people’s blogs or do they really write about unique subjects?

    I could just rehash everything I read here and on other top blogs and make sure I do well at technorati and alexa and rank on a list that weighs those factors as important.

    I’d rather write what I want. I’d rather my blog be useful to the readers I have. I’m just not a follower. Again, I am not attacking Todd for making a list, but it is just a list.

    I didn’t even bother to submit there. I don’t use technorati tags. If technorati or another search engine finds my content relative to a search phrase and includes it in a serp, then great, the searcher will find it useful. If it isn’t relative to their search, I don’t want to waste the user’s time.

    It’s just my opinion. My blog is there to share information that some people might find useful. It will never be the most popular blog among the seo gurus or the visitors of the latest seo conference or ever top Todd’s power 150. I’ve just never been able to understand the need to have their approval.

    So, please, someone explain why I should try to make the top of these types of lists. Maybe there is something I don’t understand there. Teach me something new. I’m open to good reasons why these lists have value.

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