- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Wal-Mart’s New Face
Posted By Bryan Eisenberg On August 9, 2007 @ 6:06 am In Retail,Social Media,Word of Mouth,e-commerce | 4 Comments
The world’s largest retailer is embracing the conversation. Just recently Wal-Mart added customer reviews to Walmart.com . Yesterday, Wal-Mart  launched the “Roommate Style Match” group on Facebook, with the hopes to engage Facebook ‘s college-age customers.
Wal-Mart said it expects to keep the “Roommate Style Match” Facebook group active until October 31, in hopes of capturing a good chunk of the back-to-school spend. According to a study conducted last year by the National Retail Federation , the average first-year college student spent $1,112.62, mainly on electronics and home furnishings.
The Wal-Mart Facebook group is being launched a month after Wal-Mart launched its “Site to Store” program, which lets customers order products on its Web site and have them shipped to a local Wal-Mart store for free.
The activities in this group let you take a quiz to determine your dorm style. You’ll then be given a list of items (sold at Wal-Mart) that are recommended for you, based on your style. These recommendation lists are downloadable, and also provide direct links to Wal-Mart’s retail site. To make it social, though, you’ll also be able to mesh styles with your roommate. Promoted in this group are eco-friendly products, as well as “Soundcheck” which is Wal-Mart’s website showcasing musical performances from singers like Bon Jovi and Mandy Moore.
Hopefully college students will have more luck joining the group than I did. I did a search for “Roommate Style Match” on Facebook and could not find the group. (Anyone who does, please add a link in the comments.)
I wonder how receptive college students will be to Wal-Mart’s new group. With the exception of this one , most groups found searching for Wal-Mart are quite uncomplimentary . How would you rate their chances of success in fostering conversation?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/08/09/wal-marts-new-face/
URLs in this post:
 Image: http://www.grokdotcom.com/wp-content/uploads/Bryan/walmart_facebook.jpg
 Wal-Mart added customer reviews to Walmart.com: http://www.grokdotcom.com/2007/07/19/say-what-you-will-about-walmartcom-seriously/
 Wal-Mart: http://www.walmart.com
 Facebook: http://www.facebook.com
 National Retail Federation: http://www.nrf.com/
 Wal-Mart Facebook group : http://mashable.com/2007/08/08/wal-marts-facebook-group-for-back-to-school-shopping/
 this one: http://www.facebook.com/group.php?gid=2209815480
 quite uncomplimentary: http://www.facebook.com/group.php?gid=2205087081
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.