Comments on: Mike Grehan on SEO Reform http://www.grokdotcom.com/2007/08/14/mike-grehan-on-seo-reform/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Thu, 05 Nov 2009 18:18:42 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Brian Carter http://www.grokdotcom.com/2007/08/14/mike-grehan-on-seo-reform/comment-page-1/#comment-146310 Brian Carter Tue, 14 Aug 2007 21:41:08 +0000 http://www.grokdotcom.com/2007/08/14/mike-grehan-on-seo-reform/#comment-146310 100% true... And what's more: 1999??? The SEO that worked for me in 2005 was much better than 1999, which seemed simplistic and archaic then. And then I learned the hard way not to over-optimize, which... ...led me to embrace AdWords, but now with rising CPC's, that also is much more difficult. I find certain industries are impenetrable, and more and more I find clients who simply don't have the conversion rates to profit with AdWords. Which is what has led me to finally try to understand persuasion architecture, personas, etc. My current project is combining those with multivariate testing. Back to SEO, I've experimented with many of the Web 2.0 sites and applications looking for good traffic options, and find about 90% of them to be a waste of time. 100% true… And what’s more: 1999??? The SEO that worked for me in 2005 was much better than 1999, which seemed simplistic and archaic then. And then I learned the hard way not to over-optimize, which…

…led me to embrace AdWords, but now with rising CPC’s, that also is much more difficult. I find certain industries are impenetrable, and more and more I find clients who simply don’t have the conversion rates to profit with AdWords.

Which is what has led me to finally try to understand persuasion architecture, personas, etc. My current project is combining those with multivariate testing.

Back to SEO, I’ve experimented with many of the Web 2.0 sites and applications looking for good traffic options, and find about 90% of them to be a waste of time.

]]>