Comments on: Not Everyone Can Withstand Transparency

By: Failing Franchises - Find Them Before You Buy

Failing Franchises - Find Them Before You Buy — Wed, 05 Nov 2008 21:49:18 +0000

[...] from potential franchisees were being found out anyhow. Social media and forums was already stripping away some of the barriers to [...]

By: Marketing Lens - Today’s Top Blog Posts on Marketing - Powered by SocialRank

Tue, 02 Oct 2007 04:02:01 +0000

[...] Not Everyone Can Withstand Transparency [...]

By: Journalism vs. Blogging III: No Ethical Codes » The Buzz Bin

Journalism vs. Blogging III: No Ethical Codes » The Buzz Bin — Mon, 24 Sep 2007 11:03:58 +0000

[...] In turn, blogs and other social media forms will move towards hybridized media formats to seize more readers and command larger [...]

By: Do People Really Want Transparency and Authenticity? | Copyblogger

Do People Really Want Transparency and Authenticity? | Copyblogger — Tue, 28 Aug 2007 17:16:43 +0000

[...] Meerman Scott recently defined transparency by saying that you should never pretend to be someone you are not. His examples involve anonymous [...]

By: Do You Believe Mattel's CEO?

Do You Believe Mattel's CEO? — Fri, 17 Aug 2007 13:56:45 +0000

[...] do you think? Can Mattel withstand transparency? Technorati Tags: Marketing to women, mattel, public apology, Public Relations, recall, toys, [...]

By: David Meerman Scott

David Meerman Scott — Tue, 14 Aug 2007 18:29:12 +0000

Great piece Robert.

Another thought. You need to pass “the Mom test.” If your mother would say it is wrong, it probably is.

Cheers, David

By: Brian Clark

Brian Clark — Tue, 14 Aug 2007 16:46:30 +0000

I’ve thinking about the topic of transparency lately, along with its companion authenticity, and they are thorny issues. Thanks for the further thinking material to both Robert and Geoff.

But thanks even more for the Annie Hall clip… an excellent example of how the smart use of online video and popular culture can be used to accentuate a persuasive point. It’s also a testament to how important is will be to expand the fair use boundaries of copyright law.

By: Geoff Livingston

Geoff Livingston — Tue, 14 Aug 2007 12:17:48 +0000

Thanks for the hat tip, Robert. We’ve decided to recommend that all of our clients operate using crisis communications principles. These include honest, factual updates that are oriented towards informing the public/community. The community doesn’t tolerate spin in such situations.

Now that the media corps and new media outlets have started covering similar topics, companies have very little choice, but to give them what they want. Honest, factual updates meant to provide information the community cares about, not spin. Boy, this post could cause a book!