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	<title>Comments on: Do You Believe Mattel&#8217;s CEO?</title>
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	<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/</link>
	<description>Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.</description>
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		<title>By: Jim Wellington</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-298952</link>
		<dc:creator>Jim Wellington</dc:creator>
		<pubDate>Mon, 05 Nov 2007 17:56:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-298952</guid>
		<description>Mattel has to stop dealing with China until they have laws regulating their products - that is the problem.
 
As for your demand that Eckert take off his business suit - that is ridiculous. He is the CEO. He wears suits. That&#039;s life. What shold he wear? Overalls? Do you want him to stop shaving and take off his Gucci shoes and his necktie on the air and drop them in a garbage can to prove he is just a regular guy? I don&#039;t want CEOs pretending to be &quot;one of the people&quot;. I do want them to to do their jobs.</description>
		<content:encoded><![CDATA[<p>Mattel has to stop dealing with China until they have laws regulating their products &#8211; that is the problem.</p>
<p>As for your demand that Eckert take off his business suit &#8211; that is ridiculous. He is the CEO. He wears suits. That&#8217;s life. What shold he wear? Overalls? Do you want him to stop shaving and take off his Gucci shoes and his necktie on the air and drop them in a garbage can to prove he is just a regular guy? I don&#8217;t want CEOs pretending to be &#8220;one of the people&#8221;. I do want them to to do their jobs.</p>
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		<title>By: Tom</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-188872</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Wed, 12 Sep 2007 22:09:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-188872</guid>
		<description>I don&#039;t belive because I work close with them,
They try to hide that their approval supplier have ahd problem even both paint and component supplier,
I must told everybody here in mainland china about 200~300 conatiner cannot ship out due to can not comply with CPSC equirment,
Second wonder was last year they recall polly due to Magnet issue why they don&#039;t recall 2002 produce prodcut together,
Some item we check in Mattel QC report web that cannot find out which factory produce. In here only the reason is the factory own by Mattel in China........................Tom</description>
		<content:encoded><![CDATA[<p>I don&#8217;t belive because I work close with them,<br />
They try to hide that their approval supplier have ahd problem even both paint and component supplier,<br />
I must told everybody here in mainland china about 200~300 conatiner cannot ship out due to can not comply with CPSC equirment,<br />
Second wonder was last year they recall polly due to Magnet issue why they don&#8217;t recall 2002 produce prodcut together,<br />
Some item we check in Mattel QC report web that cannot find out which factory produce. In here only the reason is the factory own by Mattel in China&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;&#8230;Tom</p>
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		<title>By: Paul V</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-163206</link>
		<dc:creator>Paul V</dc:creator>
		<pubDate>Tue, 28 Aug 2007 02:18:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-163206</guid>
		<description>I have to agree. Rehearsed, choreographed ... another suit trying to keep his job and look like he is in charge. It is unfortunate that PR thinks parents are shallow enough to buy this &quot;story&quot; - give us credit. This performance is likely what the legal damage control team wants and has little to do with the affected parties. This performance just reinforces the sterotypical view of command and control leadership.</description>
		<content:encoded><![CDATA[<p>I have to agree. Rehearsed, choreographed &#8230; another suit trying to keep his job and look like he is in charge. It is unfortunate that PR thinks parents are shallow enough to buy this &#8220;story&#8221; &#8211; give us credit. This performance is likely what the legal damage control team wants and has little to do with the affected parties. This performance just reinforces the sterotypical view of command and control leadership.</p>
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		<title>By: Dave C.</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-160280</link>
		<dc:creator>Dave C.</dc:creator>
		<pubDate>Sat, 25 Aug 2007 22:24:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-160280</guid>
		<description>He doesn&#039;t look and act like us because he is not like us.  Take a look at the Security and Exchange Commission&#039;s Edgar website and look him up.  He and his &quot;four children&quot; have made a very substantial amount of money making his poison toys for our kids.  You were very right when you said that &quot;disappointed&quot; was a legal term.  His speech has &quot;legal team&quot; written all over it.  Bob is upset because he got caught.  His focus is safety because he got caught.  I&#039;m glad this jerk is not like us!!</description>
		<content:encoded><![CDATA[<p>He doesn&#8217;t look and act like us because he is not like us.  Take a look at the Security and Exchange Commission&#8217;s Edgar website and look him up.  He and his &#8220;four children&#8221; have made a very substantial amount of money making his poison toys for our kids.  You were very right when you said that &#8220;disappointed&#8221; was a legal term.  His speech has &#8220;legal team&#8221; written all over it.  Bob is upset because he got caught.  His focus is safety because he got caught.  I&#8217;m glad this jerk is not like us!!</p>
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		<title>By: Yvonne DiVita</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-155876</link>
		<dc:creator>Yvonne DiVita</dc:creator>
		<pubDate>Thu, 23 Aug 2007 11:32:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-155876</guid>
		<description>Ok, I don&#039;t see anyone else saying it but... why are they discovering this issue NOW? In his speech, he says they will make sure the toys don&#039;t have these problems, but... why did they wait till now to install quality control? Where was it before????</description>
		<content:encoded><![CDATA[<p>Ok, I don&#8217;t see anyone else saying it but&#8230; why are they discovering this issue NOW? In his speech, he says they will make sure the toys don&#8217;t have these problems, but&#8230; why did they wait till now to install quality control? Where was it before????</p>
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		<title>By: Mary Schmidt</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-154937</link>
		<dc:creator>Mary Schmidt</dc:creator>
		<pubDate>Wed, 22 Aug 2007 13:49:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-154937</guid>
		<description>Or, there is a reason the cheap crap is so cheap and the expensive crap is so crappy...</description>
		<content:encoded><![CDATA[<p>Or, there is a reason the cheap crap is so cheap and the expensive crap is so crappy&#8230;</p>
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		<title>By: Mary&#8217;s Blog &#187; Mattel&#8217;s Marketing Problem</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-154935</link>
		<dc:creator>Mary&#8217;s Blog &#187; Mattel&#8217;s Marketing Problem</dc:creator>
		<pubDate>Wed, 22 Aug 2007 13:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-154935</guid>
		<description>[...] Read More: Consumerist: Chinese Poison Train: Mattel CEO&#8217;s Online Video Apology  Holly Buchanan, GrokDotCom: Do You Believe Mattel&#8217;s CEO?  [...]</description>
		<content:encoded><![CDATA[<p>[...] Read More: Consumerist: Chinese Poison Train: Mattel CEO&#8217;s Online Video Apology  Holly Buchanan, GrokDotCom: Do You Believe Mattel&#8217;s CEO?  [...]</p>
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		<title>By: Caspar ter Horst</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-153017</link>
		<dc:creator>Caspar ter Horst</dc:creator>
		<pubDate>Mon, 20 Aug 2007 18:45:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-153017</guid>
		<description>We have seen part of their apology in Europe as well, the Netherlands in this case. I&#039;ve worked for  and with factories in China for over 13 years. The key to overseas manufacturing or OEM manufacturing is to keep the problems, if any, at the factory. In this case we where shown a factory with a Mattel logo on the outside wall. That made it in my eyes even worse.

For issues with excessive chemical agents against bugs and so on, often this is a problem not even cause by the factory but by harbour personal that have instructions to spray all goods but have really no proper equipment, instruction, materials and so on. In that case the damage is done after the pre-shipment inspection. This means incoming quality control is always required. Always. 

Now it does seem that all quality issues are there because of China. I think that is not correct. They seem to be linked to China because so many goods are produced there. But most products in China are made to order. Made to order and made to budget.

It&#039;s like golf. Rule number 1, keep the head down. Rule number 2, keep the ****ing head down. Quality control basic principles are simple as well. Check Check Check Check Check Check. Most often quality is skipped because of price pressure but it is always coming back. A Chinese saying says in Chinglish &quot;cheap no quality, quality no cheap&quot;

Some learn the hard way.</description>
		<content:encoded><![CDATA[<p>We have seen part of their apology in Europe as well, the Netherlands in this case. I&#8217;ve worked for  and with factories in China for over 13 years. The key to overseas manufacturing or OEM manufacturing is to keep the problems, if any, at the factory. In this case we where shown a factory with a Mattel logo on the outside wall. That made it in my eyes even worse.</p>
<p>For issues with excessive chemical agents against bugs and so on, often this is a problem not even cause by the factory but by harbour personal that have instructions to spray all goods but have really no proper equipment, instruction, materials and so on. In that case the damage is done after the pre-shipment inspection. This means incoming quality control is always required. Always. </p>
<p>Now it does seem that all quality issues are there because of China. I think that is not correct. They seem to be linked to China because so many goods are produced there. But most products in China are made to order. Made to order and made to budget.</p>
<p>It&#8217;s like golf. Rule number 1, keep the head down. Rule number 2, keep the ****ing head down. Quality control basic principles are simple as well. Check Check Check Check Check Check. Most often quality is skipped because of price pressure but it is always coming back. A Chinese saying says in Chinglish &#8220;cheap no quality, quality no cheap&#8221;</p>
<p>Some learn the hard way.</p>
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		<title>By: Clerical Solutions</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-152947</link>
		<dc:creator>Clerical Solutions</dc:creator>
		<pubDate>Mon, 20 Aug 2007 16:09:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-152947</guid>
		<description>The problem is they keep wanting cheap labor so they can make more money. so thy see what they get,cheap labor overseas then cheap products,poorly made and dangerous products. If matel would bring their manufacturing companies to America and pay Americans very well they wouldn&#039;t have this problem. but they don&#039;t want to pay higher salaries. so this is what americans are stuck with cheaply made toys that are a danger to children.</description>
		<content:encoded><![CDATA[<p>The problem is they keep wanting cheap labor so they can make more money. so thy see what they get,cheap labor overseas then cheap products,poorly made and dangerous products. If matel would bring their manufacturing companies to America and pay Americans very well they wouldn&#8217;t have this problem. but they don&#8217;t want to pay higher salaries. so this is what americans are stuck with cheaply made toys that are a danger to children.</p>
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		<title>By: Bill</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-152911</link>
		<dc:creator>Bill</dc:creator>
		<pubDate>Mon, 20 Aug 2007 15:21:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-152911</guid>
		<description>Sorry I am not convinced at all, either by his talk or their company story.

This shows totally lax procedures for a company operating at this level of business. I might expect it in some mom and pop operation but not one the size of Mattel.

Have they never heard of putting their own agents inside these plants that work for them, report to them and are responsible to them. Many are blaming the Chinese, but I think this company and it&#039;s CEO are at least equally responsible.

At this level you make sure the I&#039;s are dotted and the T&#039;s are crossed - even if they are in Chinese.

Bill</description>
		<content:encoded><![CDATA[<p>Sorry I am not convinced at all, either by his talk or their company story.</p>
<p>This shows totally lax procedures for a company operating at this level of business. I might expect it in some mom and pop operation but not one the size of Mattel.</p>
<p>Have they never heard of putting their own agents inside these plants that work for them, report to them and are responsible to them. Many are blaming the Chinese, but I think this company and it&#8217;s CEO are at least equally responsible.</p>
<p>At this level you make sure the I&#8217;s are dotted and the T&#8217;s are crossed &#8211; even if they are in Chinese.</p>
<p>Bill</p>
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		<title>By: Alex Fisken</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-152908</link>
		<dc:creator>Alex Fisken</dc:creator>
		<pubDate>Mon, 20 Aug 2007 15:17:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-152908</guid>
		<description>All you have to do is compare the Mattel apology to David Neeleman&#039;s (CEO of JetBlue) to see the difference.

http://www.youtube.com/watch?v=-r_PIg7EAUw</description>
		<content:encoded><![CDATA[<p>All you have to do is compare the Mattel apology to David Neeleman&#8217;s (CEO of JetBlue) to see the difference.</p>
<p><a href="http://www.youtube.com/watch?v=-r_PIg7EAUw">http://www.youtube.com/watch?v=-r_PIg7EAUw</a></p>
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		<title>By: Laura Medley</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-152903</link>
		<dc:creator>Laura Medley</dc:creator>
		<pubDate>Mon, 20 Aug 2007 15:08:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-152903</guid>
		<description>If you screw up on the level that Mattel just did, you better come back and really relate to those people who you did harm to. Just because no kids died, doesnt mean they are not slowly getting lead based cancer or any other thing that may be happening due to the dangerous carcinogens in the products. 

Parents trust in these companies to put their kids safety first will be the first thing to go, and moms have a long memory. So the suit and fake talk and especially how he (translated into &quot;the company&quot; for this video) didn&#039;t even sound like they were  upset and angry and ready to get to the bottom of it and make sure this kind of thing never happened again, which they really should have been, was very telling. If he had come out in all types of media that moms watch really &quot;speaking&quot; to them, it would have made all the difference in the world.</description>
		<content:encoded><![CDATA[<p>If you screw up on the level that Mattel just did, you better come back and really relate to those people who you did harm to. Just because no kids died, doesnt mean they are not slowly getting lead based cancer or any other thing that may be happening due to the dangerous carcinogens in the products. </p>
<p>Parents trust in these companies to put their kids safety first will be the first thing to go, and moms have a long memory. So the suit and fake talk and especially how he (translated into &#8220;the company&#8221; for this video) didn&#8217;t even sound like they were  upset and angry and ready to get to the bottom of it and make sure this kind of thing never happened again, which they really should have been, was very telling. If he had come out in all types of media that moms watch really &#8220;speaking&#8221; to them, it would have made all the difference in the world.</p>
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		<title>By: Rob</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-150163</link>
		<dc:creator>Rob</dc:creator>
		<pubDate>Sat, 18 Aug 2007 00:18:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-150163</guid>
		<description>I saw him on AM tv... he tried to &quot;relate&quot; to the hostess &quot;you and I both have children Elizabeth&quot;. The bigger question is this: Does Mattel have an ethical obligation to it&#039;s customers? What cost should Mattel bear to support this obligation?

As a parent and a person: Mattel MUST fund and be ever vigilant regarding the safety of it&#039;s customers.</description>
		<content:encoded><![CDATA[<p>I saw him on AM tv&#8230; he tried to &#8220;relate&#8221; to the hostess &#8220;you and I both have children Elizabeth&#8221;. The bigger question is this: Does Mattel have an ethical obligation to it&#8217;s customers? What cost should Mattel bear to support this obligation?</p>
<p>As a parent and a person: Mattel MUST fund and be ever vigilant regarding the safety of it&#8217;s customers.</p>
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		<title>By: Brian Carter</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-150099</link>
		<dc:creator>Brian Carter</dc:creator>
		<pubDate>Fri, 17 Aug 2007 22:49:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-150099</guid>
		<description>A few points to add to what has already been said:

To me this is just another example of the big generation gap, which now that I think about it, is not just a generation gap, but a new media, authenticity gap.

Part of it is the guy is obviously not comfortable in front of a camera.  They might have done better with a really creative PR firm/consultant, but...

The problem with the generation gap between boomers and X/millenials is that the boomers still have all the power and money, and they don&#039;t seem to be easily convinced to let go of all that traditional stuff.

But until you take a leap, you never know how it will happen.  You have to experience positive feedback from a new approach before you REALLY believe it.</description>
		<content:encoded><![CDATA[<p>A few points to add to what has already been said:</p>
<p>To me this is just another example of the big generation gap, which now that I think about it, is not just a generation gap, but a new media, authenticity gap.</p>
<p>Part of it is the guy is obviously not comfortable in front of a camera.  They might have done better with a really creative PR firm/consultant, but&#8230;</p>
<p>The problem with the generation gap between boomers and X/millenials is that the boomers still have all the power and money, and they don&#8217;t seem to be easily convinced to let go of all that traditional stuff.</p>
<p>But until you take a leap, you never know how it will happen.  You have to experience positive feedback from a new approach before you REALLY believe it.</p>
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		<title>By: Michele</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149966</link>
		<dc:creator>Michele</dc:creator>
		<pubDate>Fri, 17 Aug 2007 20:09:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149966</guid>
		<description>I watched the CEO on the &quot;Today&quot; show yesterday morning, and kept ranting at the TV about how old-fashioned his whole appearance was.  To me, it was completely inauthentic and as muddy as you can get.  He never really did take responsibility for the lax procedures that led up to this parental nightmare - just kept repeating that Mattel will be &quot;testing all batches of products.&quot;  Well hey - what does that mean for future manufacturing?  Still gonna use the same company in China?

Apologies without true remorse or solutions for the future aren&#039;t worth squat.</description>
		<content:encoded><![CDATA[<p>I watched the CEO on the &#8220;Today&#8221; show yesterday morning, and kept ranting at the TV about how old-fashioned his whole appearance was.  To me, it was completely inauthentic and as muddy as you can get.  He never really did take responsibility for the lax procedures that led up to this parental nightmare &#8211; just kept repeating that Mattel will be &#8220;testing all batches of products.&#8221;  Well hey &#8211; what does that mean for future manufacturing?  Still gonna use the same company in China?</p>
<p>Apologies without true remorse or solutions for the future aren&#8217;t worth squat.</p>
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		<title>By: Ayat</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149899</link>
		<dc:creator>Ayat</dc:creator>
		<pubDate>Fri, 17 Aug 2007 18:20:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149899</guid>
		<description>Well said. But regardless of how he dressed or released the statement, I would still be really pissed off. I know that all these corporations are after is money; they can care less who they trample in the process. I&#039;m a mother and if my child was put in harms way because of some stupid toy, all hell would break loose.  And a stupid, formal, fake apology will NOT cut it.</description>
		<content:encoded><![CDATA[<p>Well said. But regardless of how he dressed or released the statement, I would still be really pissed off. I know that all these corporations are after is money; they can care less who they trample in the process. I&#8217;m a mother and if my child was put in harms way because of some stupid toy, all hell would break loose.  And a stupid, formal, fake apology will NOT cut it.</p>
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		<title>By: Mary Schmidt</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149822</link>
		<dc:creator>Mary Schmidt</dc:creator>
		<pubDate>Fri, 17 Aug 2007 16:51:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149822</guid>
		<description>Jon Stewart did an hilarious riff on this - particularly Eckhert&#039;s statement re they&#039;ve produced toys in other countries and had recalls on those too...Jon, &quot;Yeah, and you shoulda seen  the crap we produced there!&quot; 

And, my pet peeve - why should the talking points be different for Wall Street than they are for Main (or Elm, or Oak, or) Street?  I&#039;m really tired of companies pandering to the financial Gods, when it&#039;s, in fact, the little people who make those numbers.</description>
		<content:encoded><![CDATA[<p>Jon Stewart did an hilarious riff on this &#8211; particularly Eckhert&#8217;s statement re they&#8217;ve produced toys in other countries and had recalls on those too&#8230;Jon, &#8220;Yeah, and you shoulda seen  the crap we produced there!&#8221; </p>
<p>And, my pet peeve &#8211; why should the talking points be different for Wall Street than they are for Main (or Elm, or Oak, or) Street?  I&#8217;m really tired of companies pandering to the financial Gods, when it&#8217;s, in fact, the little people who make those numbers.</p>
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		<title>By: Kelly</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149766</link>
		<dc:creator>Kelly</dc:creator>
		<pubDate>Fri, 17 Aug 2007 15:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149766</guid>
		<description>The problem is, as you mentioned, they are trying to satisfy both investors and target market (Moms), which couldn&#039;t be more different. I think they could use a video as this for the shareholders, and a more relaxed one (as you mentioned) for the mom&#039;s (which really should take priority in a situation like this)</description>
		<content:encoded><![CDATA[<p>The problem is, as you mentioned, they are trying to satisfy both investors and target market (Moms), which couldn&#8217;t be more different. I think they could use a video as this for the shareholders, and a more relaxed one (as you mentioned) for the mom&#8217;s (which really should take priority in a situation like this)</p>
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		<title>By: Stoney deGeyter</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149746</link>
		<dc:creator>Stoney deGeyter</dc:creator>
		<pubDate>Fri, 17 Aug 2007 15:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149746</guid>
		<description>If they lose the suite, ditch the background and change their words... it may *look* less fake and rehearsed, but is it really? Does that matter or is it only perception that matters? The advice (though I&#039;m not criticizing it, you&#039;re right) reminds me of Al Gore learning how to be an Alpha Male by Naomi Wolf by putting him in earth-tone suites. That was just as fake... if not more so.</description>
		<content:encoded><![CDATA[<p>If they lose the suite, ditch the background and change their words&#8230; it may *look* less fake and rehearsed, but is it really? Does that matter or is it only perception that matters? The advice (though I&#8217;m not criticizing it, you&#8217;re right) reminds me of Al Gore learning how to be an Alpha Male by Naomi Wolf by putting him in earth-tone suites. That was just as fake&#8230; if not more so.</p>
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		<title>By: Jason Berberich</title>
		<link>http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/comment-page-1/#comment-149724</link>
		<dc:creator>Jason Berberich</dc:creator>
		<pubDate>Fri, 17 Aug 2007 14:28:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/do-you-believe-mattels-ceo/#comment-149724</guid>
		<description>I agree that Eckert&#039;s performance is weak and unconvincing. It does little good at best, and at worst, could potentially creating more damage. That&#039;s what happens when you get a committee of PR people and lawyers together to write a script instead of the CEO taking a more natural, conversational approach.

I do, however, believe that Mattel as a whole is sincere. They&#039;re known to be &lt;a href=&quot;http://www.eurocharity.org/en/article.php?article_id=1063&quot; rel=&quot;nofollow&quot;&gt;one of the top corporate citizens&lt;/a&gt; and have &lt;a href=&quot;http://www.npr.org/templates/story/story.php?storyId=12785560&quot; rel=&quot;nofollow&quot;&gt;one of the best toy safety records in the business&lt;/a&gt; (audio).</description>
		<content:encoded><![CDATA[<p>I agree that Eckert&#8217;s performance is weak and unconvincing. It does little good at best, and at worst, could potentially creating more damage. That&#8217;s what happens when you get a committee of PR people and lawyers together to write a script instead of the CEO taking a more natural, conversational approach.</p>
<p>I do, however, believe that Mattel as a whole is sincere. They&#8217;re known to be <a href="http://www.eurocharity.org/en/article.php?article_id=1063">one of the top corporate citizens</a> and have <a href="http://www.npr.org/templates/story/story.php?storyId=12785560">one of the best toy safety records in the business</a> (audio).</p>
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