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Friday, Aug. 17, 2007 at 9:27 am

Screencast: Conversion-boosting Basics for Petco.com

By Anthony Garcia
August 17th, 2007

For this week’s screencast, we’ve focused on improving the basics for Petco.com. There’s a lot to cover, so let’s get to it…

(For those reading this in RSS, click here for the video.)

Does your website stink? If so, you may want to read this. In the meantime, we hope to hear more suggestions from Grok readers for websites to review. We hope to hear some creative suggestions, and we’ll try to make sure there’s something everyone can learn.

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Comments (9)

  1. Yikes! That’s just brutal! I’m sure they’ve spent thousands of dollars running those very useless campaigns.

  2. very good screencast.

    do you have any articles (what are the URLs) on best suggestions on how to setup the website header or web site navigation?

    thanks……………

  3. We’ve got an entire book on those issues: Call to Action

  4. Hi Anthony,

    I really like the screencast concept. Great concise informative tutorial. Well done!

    I took a look at the same search and noticed the following:
    http://www.petco.com/Shop/petco_ProductList_PC_productlist_N_23+107+30+4294957007_Nav_206.aspx?cm_ven=GoogleP&cm_cat=Litter_Automatic&cm_pla=automatic%20litter%20box&cm_ite=Phrase+Ad_704377393%7C-%7C100000000000000039423

    Seems like one of those odd web gremlins hit the site during your search.

    Great tip though, no products on a search = no sales. Just like you mentioned “you have to do the basics”.

    John

  5. John,

    I checked this several times today to see if it was corrected. Looks like it finally was. To me that is just as valuable a lesson to learn from Petco. We know they are great listeners and they respond quickly.

  6. good screencast. very informative.

  7. [...] Interesting stuff from Coremetrics… We look forward to reading the case study. (In the meantime, we invite the good folks at PETCO to watch this screencast.) [...]

  8. Hey Anthony:

    Your landing page suggestion for the ‘handy shopping guide’ is one of best ideas I ever heard!! I love the idea of a landing page that also educates in a targeted way, I wish I thought of this one!

  9. Excellent screencast!

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