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	<title>Comments on: Screencast: Conversion-boosting Basics for Petco.com</title>
	<atom:link href="http://www.grokdotcom.com/index.php/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/feed" rel="self" type="application/rss+xml" />
	<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/</link>
	<description>Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc.</description>
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		<title>By: Rishi</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-366122</link>
		<dc:creator>Rishi</dc:creator>
		<pubDate>Mon, 03 Dec 2007 00:36:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-366122</guid>
		<description>Hey Anthony: 

Your landing page suggestion for the &#039;handy shopping guide&#039; is one of best ideas I ever heard!! I love the idea of a landing page that also educates in a targeted way, I wish I thought of this one!</description>
		<content:encoded><![CDATA[<p>Hey Anthony: </p>
<p>Your landing page suggestion for the &#8216;handy shopping guide&#8217; is one of best ideas I ever heard!! I love the idea of a landing page that also educates in a targeted way, I wish I thought of this one!</p>
]]></content:encoded>
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	<item>
		<title>By: Blog Buzz: Iran Blocks Google, EMusic Bests iTunes</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-198178</link>
		<dc:creator>Blog Buzz: Iran Blocks Google, EMusic Bests iTunes</dc:creator>
		<pubDate>Mon, 17 Sep 2007 20:49:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-198178</guid>
		<description>[...] Interesting stuff from Coremetrics&#8230; We look forward to reading the case study. (In the meantime, we invite the good folks at PETCO to watch this screencast.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Interesting stuff from Coremetrics&#8230; We look forward to reading the case study. (In the meantime, we invite the good folks at PETCO to watch this screencast.) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Clerical Solutions</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-152918</link>
		<dc:creator>Clerical Solutions</dc:creator>
		<pubDate>Mon, 20 Aug 2007 15:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-152918</guid>
		<description>good screencast. very informative.</description>
		<content:encoded><![CDATA[<p>good screencast. very informative.</p>
]]></content:encoded>
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		<title>By: Bryan Eisenberg</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-149981</link>
		<dc:creator>Bryan Eisenberg</dc:creator>
		<pubDate>Fri, 17 Aug 2007 20:26:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-149981</guid>
		<description>John,

I checked this several times today to see if it was corrected. Looks like it finally was. To me that is just as valuable a lesson to learn from Petco. We know they are great listeners and they respond quickly.</description>
		<content:encoded><![CDATA[<p>John,</p>
<p>I checked this several times today to see if it was corrected. Looks like it finally was. To me that is just as valuable a lesson to learn from Petco. We know they are great listeners and they respond quickly.</p>
]]></content:encoded>
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	<item>
		<title>By: John Squire</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-149975</link>
		<dc:creator>John Squire</dc:creator>
		<pubDate>Fri, 17 Aug 2007 20:19:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-149975</guid>
		<description>Hi Anthony,

I really like the screencast concept.  Great concise informative tutorial.  Well done!

I took a look at the same search and noticed the following:
http://www.petco.com/Shop/petco_ProductList_PC_productlist_N_23+107+30+4294957007_Nav_206.aspx?cm_ven=GoogleP&amp;cm_cat=Litter_Automatic&amp;cm_pla=automatic%20litter%20box&amp;cm_ite=Phrase+Ad_704377393%7C-%7C100000000000000039423

Seems like one of those odd web gremlins hit the site during your search.  

Great tip though, no products on a search = no sales.  Just like you mentioned &quot;you have to do the basics&quot;.

John</description>
		<content:encoded><![CDATA[<p>Hi Anthony,</p>
<p>I really like the screencast concept.  Great concise informative tutorial.  Well done!</p>
<p>I took a look at the same search and noticed the following:<br />
<a href="http://www.petco.com/Shop/petco_ProductList_PC_productlist_N_23+107+30+4294957007_Nav_206.aspx?cm_ven=GoogleP&amp;cm_cat=Litter_Automatic&amp;cm_pla=automatic%20litter%20box&amp;cm_ite=Phrase+Ad_704377393%7C-%7C100000000000000039423">http://www.petco.com/Shop/petco_ProductList_PC_productlist_N_23+107+30+4294957007_Nav_206.aspx?cm_ven=GoogleP&amp;cm_cat=Litter_Automatic&amp;cm_pla=automatic%20litter%20box&amp;cm_ite=Phrase+Ad_704377393%7C-%7C100000000000000039423</a></p>
<p>Seems like one of those odd web gremlins hit the site during your search.  </p>
<p>Great tip though, no products on a search = no sales.  Just like you mentioned &#8220;you have to do the basics&#8221;.</p>
<p>John</p>
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		<title>By: Robert Gorell</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-149921</link>
		<dc:creator>Robert Gorell</dc:creator>
		<pubDate>Fri, 17 Aug 2007 19:03:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-149921</guid>
		<description>We&#039;ve got an entire book on those issues: &lt;a href=&quot;http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bxgy_b_img_b/105-3038267-1538840&quot; rel=&quot;nofollow&quot;&gt;Call to Action&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>We&#8217;ve got an entire book on those issues: <a href="http://www.amazon.com/Call-Action-Formulas-Improve-Results/dp/078521965X/ref=pd_bxgy_b_img_b/105-3038267-1538840">Call to Action</a></p>
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		<title>By: Audio Bible</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-149914</link>
		<dc:creator>Audio Bible</dc:creator>
		<pubDate>Fri, 17 Aug 2007 18:52:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-149914</guid>
		<description>very good screencast. 

do you have any articles (what are the URLs) on best suggestions on how to setup the website header or web site navigation?

thanks...............</description>
		<content:encoded><![CDATA[<p>very good screencast. </p>
<p>do you have any articles (what are the URLs) on best suggestions on how to setup the website header or web site navigation?</p>
<p>thanks&#8230;&#8230;&#8230;&#8230;&#8230;</p>
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		<title>By: Ayat</title>
		<link>http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/comment-page-1/#comment-149901</link>
		<dc:creator>Ayat</dc:creator>
		<pubDate>Fri, 17 Aug 2007 18:21:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.grokdotcom.com/2007/08/17/screencast-conversion-boosting-basics-for-petcocom/#comment-149901</guid>
		<description>Yikes! That&#039;s just brutal! I&#039;m sure they&#039;ve spent thousands of dollars running those very useless campaigns.</description>
		<content:encoded><![CDATA[<p>Yikes! That&#8217;s just brutal! I&#8217;m sure they&#8217;ve spent thousands of dollars running those very useless campaigns.</p>
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