Good:
*Name recognition
*Badges in Adwords
*Option for my customers

Bad:
*Google and customer service are like oil and water, they do not mix. Even though this is the real bad I can state, it is a major one as despite PayPal’s poor customer service, Google makes PayPal look like the Gods of customer service. When ever there are issue, Google NEVER (and I mean NEVER) can be contacted in a timely matter resulting in lost sales and other ongoing issues

Loved it. Very fast!

I wonder how it integrates with the Sports Authority’s affiliate program…

Google’s trust is definitely a large contributing factor. I chose to focus this post on the actual structure of Google’s checkout by highlighting elements of their process that our readers replicate their sites’ checkout. As stated in an earlier response, one way a site can compensate for having a lack of trust and brand recognition is to sign up with third party verification services such as Verisign and BBB Online.

The figures I got about Google CO ‘converting better’ are from Google’s official site for Google CO. They state that customers who choose to pay through Google checkout are less likely to abandon during checkout than customers who go through the in-site checkout.

From my experience analyzing sites, I would say that Google’s statement is very likely to be true because there is a lot of room for improvement in checkouts! If your site’s checkout is converting at the same rate as the customers who choose to pay through Google checkout, I would like to congratulate you because your site most likely has a solid checkout.

Google Checkout did however quickly pass Paypal in visitor payment preference, and has maintained a 2 – 1 lead over paypal since about the second week of using it, so I definitely do see some solid brand awareness and trust. Paypal express checkout boosted paypal conversions by about 50% from the traditional paypal checkout system.

Personally, I think it is important to offer several forms of payment of a website, as your customer’s should be able to purchase from you using the method they prefer.

Overall, having a highly intuitive, and incredibly fast and easy checkout system is much better approach than pasting a few trusted logos on an inefficient and frustrating existing checkout.

Agile, Aerodynamic and Aligned.

When YouTube could deliver video faster than Google. Google bought them. That’s AGILE.

When Google looked for ways to trim it’s glacial hiring system (reducing drag). That’s AERODYNAMIC.

When Google states they want to “Be the vortex of modern advertising,” that’ ALIGNED.

Now… what’s an A word for megalomania Vince