My friend Anne Kennedy sat with me yesterday in the speakers’ room at Search Engine Strategies and told me about a company she’s involved with called Helium; a directory of about a half-million user-generated articles (so far).
But it’s much more than a directory. Helium allows articles its community considers more valuable to get better visibility — and a bigger chunk of its ad revenue. They also have an area for debate and have included a marketplace for publishers and authors to connect. Today, they have publishers willing to pay from $16 to $100 per article to some 69,000 writers, who’ve already generated 400,000 articles on 60,000 topics.
As a Publisher, you can list a bounty for any articles you want written. Authors then submit stories following your guidelines and compete for the bounty. Publishers can select any article as the winner, while Helium’s peer review ratings help rank submissions.
Would you use articles written by anonymous freelancers? Have you already? Could you see yourself using Helium to bolster your content offerings and, possibly, your search engine rankings?