PriceGrabber.com has just announced a partnership with ScanAlert to feature its “HACKER SAFE” logo next to results from participating e-commerce shops. This move makes PriceGrabber one of the first pricing engine to show trustmark verification next to specific vendors. (Last week, Yahoo! Shopping announced it would do the same.)
According to the news release:
HACKER SAFE integration will offer its certification throughout a network of more than 11,000 sellers and over 300 co-brand partner Web sites that incorporate PriceGrabber.com’s CPC (cost per click) product listings. According to a November 2006 Gartner report, nearly half of online U.S. adults, or 46% of more than 155 million people, say that concerns about theft of information and data breaches have affected their online transactions.
“Security concerns strongly influence many online decisions – especially when using comparison shopping engines,” noted ScanAlert CEO Ken Leonard. “Trust is a significant factor in comparison shopping. Confidence in a retailer’s trustworthiness can make the difference between shoppers clicking the buy button, or continuing their search.”
Pricing engines are a great tool for customers looking to get the best deal on a given product. But getting the “best deal” means precious little if the customer doesn’t feel confident giving you her money.
Is this a step toward creating a “value engine”? That’d be nice, wouldn’t it?