For this screencast, after recalling a post on the top-converting e-commerce sites, I chose to focus on Fingerhut, Best Buy, and TigerDirect. Like many of the other top-converting sites, these are backed up by print catalogs as well. So, what I’m going to show you now is what each of these sites does well and offer a few pointers for how they could improve their product pages to convert better.
I’ll discuss the importance of:
(For those reading this in RSS, click here for the video.)
As always, we hope to hear more suggestions of websites to review. We hope to hear some good ones, and we’ll try to make sure there’s something everyone can learn.