Comments on: Screencast: Optimizing E-Commerce Product Pages

By: Felipe

Felipe — Fri, 26 Sep 2008 14:22:05 +0000

Thank You Bryan.

By: Rick C

Rick C — Mon, 24 Sep 2007 04:08:17 +0000

Really appreciate the screencasts! Reading your books is on my “to do” list, but these just make it so darn easy to learn…thanks.

By: LL

LL — Mon, 10 Sep 2007 18:01:22 +0000

GAH! You said “irregardless”! Owww!

By: Audio Bible

Audio Bible — Thu, 06 Sep 2007 18:24:25 +0000

I only have category pages on my website. With GA stats, my bounce rates run 55% to 64% on most of these pages, home page runs 28%. I am planning on adding individual item pages for each product. I think this should lower the bounce rate, some. But I will have a bounce rate on the individual item pages also. Should I see an increase in orders by adding the item pages because:

1. more content equal more sales?
2. more pages, more hooks in the seas to catch customers?
3.the longer a customer is in the site, drilling into it, the more likely they are to buy?
4. individual item pages satisfy some customers that need more information before they buy, which they were not getting with just category pages?

I would like some conversation about this………thanks.

By: Paul Boisvert

Paul Boisvert — Thu, 30 Aug 2007 16:09:17 +0000

Hi Bryan,

Would love to see a screencast with your thoughts on single-page checkout (when it works, when it doesn’t and whether specific vertical markets seem to work better than others with this type of checkout). Another popular topic would be around building trust and credibility throughout a site–who’s doing it right and wrong. Again–thanks for the screencasts–great resource for merchants.

Paul

By: Optimizing Product Detail Pages for Conversion

Optimizing Product Detail Pages for Conversion — Wed, 29 Aug 2007 14:03:11 +0000

[...] we’re linking to a very solid screencast demonstrating key product page features which drive conversion. Nicely [...]

By: Alex Harris - alexdesigns.com

Alex Harris - alexdesigns.com — Wed, 29 Aug 2007 13:40:51 +0000

PetSmart relaunched their store today. Could be a good screencast. They even use a “red” add to cart button.

By: Victoria

Victoria — Tue, 28 Aug 2007 17:18:47 +0000

Brian,
Look forward every week to seeing the Screencast. As owner of a service business helping other service businesses with conversion, I ‘d love to see you walk through how a service site could be ennhanced when there are no specific products, (or perhaps only one product like an ebook), to sell.

By: Grok-dot-com Screencast: Optimizing E-Commerce Product Pages » thinks

Grok-dot-com Screencast: Optimizing E-Commerce Product Pages » thinks — Tue, 28 Aug 2007 10:54:07 +0000

[...] gotta love the Future Now guys. Far too smart – and they give stuff like this presentation on optimizing e-commerce product pages away for free. I want to be just like them when I grow [...]

By: Chris Goward

Chris Goward — Mon, 27 Aug 2007 17:48:44 +0000

The great thing about what you’ve done here, Bryan, is show the impact that tabbed browsing is having. Customers are now viewing your top competitors against you side by side.

This is an important test that we often take our clients through when evaluating their sites’ usability.

By: 5 Star Affiliate Marketing Forums

5 Star Affiliate Marketing Forums — Mon, 27 Aug 2007 17:13:53 +0000

VIDEO – How to Boost Sales Conversions Screencast…

Working on a new product site? Want to start tweaking your existing site’s product pages for increased 4th quarter conversions? Whether you are an affiliate or a merchant I think you’ll agree this s……

By: Jim M

Jim M — Mon, 27 Aug 2007 16:04:28 +0000

Great screencast. I like the core issues that you’ve discussed and it’s very valuable to design and efficiency.

I really like the screencast feature you are using. It improves upon a written description and is perfect for ‘the lazy reader’, like me who enjoys listening over reading, most days.

By: 5 Star Affiliate Marketing Blogs, Google and SEO Blog

5 Star Affiliate Marketing Blogs, Google and SEO Blog — Mon, 27 Aug 2007 07:16:17 +0000

Screencast – Boosting Product Page Conversions…

Great screencast analyzing 3 top ecomm site’s product pages – showing what they do well and what they need to correct to boost conversions. Whether you are an affiliate or a merchant I think you’ll agree…

……

By: Audio Bible

Audio Bible — Sat, 25 Aug 2007 19:21:05 +0000

What about doing a screen cast on Optimizing E-Commerce category pages or ways to continue scent through out a website?

By: Audio Bible

Audio Bible — Fri, 24 Aug 2007 18:55:41 +0000

In my opinion the best screen cast you have done yet. One thing I liked was the suggestions to improve things, I felt like I got some nuggets of good information. I could watch a couple of these a week, I like them that much. The volume levels do seem a bit low on the audio, I have all the audio controls up as high as they can go. But this is still great, low audio and all.

By: benry

benry — Fri, 24 Aug 2007 17:27:46 +0000

These screencasts are great. Some suggestions for pages to screencast:

- banks: accounts, contact pages, self-service
- ecommerce: clothing
- how ’bout a review of ETSY.com?