Comments on: Can Wal-Mart’s Facebook Campaign Survive Transparency?

By: Can Wal-Mart Revolutionize CPG Once Again With Product Reviews?

Can Wal-Mart Revolutionize CPG Once Again With Product Reviews? — Fri, 12 Oct 2007 15:19:00 +0000

[...] know, I know… We've been blogging a lot about Wal-Mart lately. But there's good reason for that. We are in the midst of witnessing the [...]

By: All Night Coder - Today’s Top Blog Posts on Programming - Powered by SocialRank

Mon, 01 Oct 2007 09:06:29 +0000

[...] Can Wal-Mart’s Facebook Campaign Survive Transparency? [...]

By: Branding in an age of User-Driven Innovation and P2P Production at TRENDWATCH DAILY

Thu, 20 Sep 2007 13:01:29 +0000

[...] to create reputation and trust, instead of either remaining passive witnesses of this phenomenon or goofily entering the world of social [...]

By: Sharon Venkatesan

Sharon Venkatesan — Tue, 11 Sep 2007 02:18:47 +0000

I would like to let people know that there is a new book that is coming out in a few days, “DISCRIMINATION SAMS’ CLUB STYLE (THE INSIDE STORY OF WAL-MART CORPORATION AND NOW DEMO, INC.). It is a true story about my personal experience of working in my local Sam’s Club as an outside vendor for Now Demo, Inc. It is filled with pictures and documents (yes, I took a camera to work with me and a tape recorder).

It is a must read book for anyone that is working in the corporate arena. It shows just how far a company will go to try to silence someone.

I am now offering it postage free and an autographed copy for the list price of $25.95. You can purchase it from me on http://www.livedeal.com

By: Paris Hilton Fakes OK? Facebook Deletes Ranger Rick

Paris Hilton Fakes OK? Facebook Deletes Ranger Rick — Thu, 30 Aug 2007 19:57:56 +0000

[...] an endangered species on Facebook? If so, it seems dubious that sponsored (read: billable) groups like Wal-Mart are welcome to market themselves despite intense community backlash. I'm not saying it's wrong for Wal-Mart to be on [...]

By: Sucker

Sucker — Thu, 30 Aug 2007 12:18:40 +0000

I’m glad to see WalMart letting this play out naturally. I have some past experience in these types of arguments and it’s pretty uncommon for these things not to be censored, denied, or covered up.

By: Mark Stockton

Mark Stockton — Wed, 29 Aug 2007 00:07:16 +0000

Well, they’re brave to allow the ‘debate’, I’ll give them that. And I think this shows that Walmart have actually understood the nature of social media, at least on one level.

As for whether Walmart should be on Facebook or not – well, it seems to me that they have a role to play, regardless of their business ethics. It’s certainly not my job – nor anyone else’s – to dictate which organizations have a presence on Facebook.

Good luck to them, I say. But, as a Brit, their brand and reputation means very little to me. I might feel differently about the whole thing if it was Tesco that was at issue here.

By: Brian Clark

Brian Clark — Tue, 28 Aug 2007 20:49:47 +0000

Wal-Mart can be a transparent as glass, and it will never change the mind of anyone who doesn’t like them. As you point out, those people typically don’t shop there, but they are noisy.

Will the noise matter? As someone just commented over at my place, “Sometimes the deal is better than the person giving the deal.”