A Pricing Engine That Takes it to the Browser
Written by: Robert Gorell
Imagine being able to compare prices for airfares, hotels and retail products, with customer reviews, directly in your browser. SmartShopper — a plug-in for Microsoft Internet Explorer (they’ll add Firefox next quarter) — does just that.
Our friends at CenterNetworks spoke with SmartShopper CEO Oren Dobronsky about this exciting new tool for consumers and e-commerce shops.
- The add-on is only .5 mb in size
- Automatically recognizes any product or travel offering
- Oren’s mission statement is to, “make the comparative shopping experience better and easier”
- There are no ads in the add-on
- Two million active users in the last month
- SmartShopper is one of only twelve applications that are trusted by TRUSTe
- The team is made up of 20 people in Israel and Oren in NYC - they are working to open a NYC office in Q4 2007
- Oren claims that it’s the next generation of comparative searching engines
- Funding comes from a few angel investors
- August 2007 is their first profitable month
- They are working on some major distribution deals - which will be announced soon.
- Merchants pay a CPC (Cost-Per-Click) to be listed
- […] there is no advantage as to [the merchant who] pays more because sorting is by item price.
On face value, this seems like a great thing for lazy, cheap deal-seekers like yours truly. But I wonder…
How might this change buying behavior? In other words, if the price is right there, will self-described “frugal” shoppers be tempted buy more or more often? Would you or someone you know use it?
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Written by:Robert Gorell
