- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
A Pricing Engine That Takes it to the Browser
Posted By Robert Gorell On August 29, 2007 @ 12:26 pm In Retail,Web / Tech,e-commerce | 3 Comments
Imagine being able to compare prices for airfares, hotels and retail products, with customer reviews, directly in your browser. SmartShopper  — a plug-in for Microsoft Internet Explorer (they’ll add Firefox next quarter) — does just that.
On face value, this seems like a great thing for lazy, cheap deal-seekers like yours truly. But I wonder…
How might this change buying behavior? In other words, if the price is right there, will self-described “frugal” shoppers be tempted buy more or more often? Would you or someone you know use it?
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/08/29/a-pricing-engine-that-takes-it-to-the-browser/
URLs in this post:
 SmartShopper: http://www.smartshopper.com/
 CenterNetworks s: http://www.centernetworks.com/smartshopper-is-shopping-2-0
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.