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A Pricing Engine That Takes it to the Browser

Posted By Robert Gorell On August 29, 2007 @ 12:26 pm In Retail,Web / Tech,e-commerce | 3 Comments

Imagine being able to compare prices for airfares, hotels and retail products, with customer reviews, directly in your browser.  SmartShopper [1] — a plug-in for Microsoft Internet Explorer (they’ll add Firefox next quarter) — does just that.

Our friends at CenterNetworks s [2]poke with SmartShopper [2] CEO Oren Dobronsky about this exciting new tool for consumers and e-commerce shops.

  • The add-on is only .5 mb in size
  • Automatically recognizes any product or travel offering
  • Oren’s mission statement is to, “make the comparative shopping experience better and easier”
  • There are no ads in the add-on
  • Two million active users in the last month
  • SmartShopper is one of only twelve applications that are trusted by TRUSTe
  • The team is made up of 20 people in Israel and Oren in NYC – they are working to open a NYC office in Q4 2007
  • Oren claims that it’s the next generation of comparative searching engines
  • Funding comes from a few angel investors
  • August 2007 is their first profitable month
  • They are working on some major distribution deals – which will be announced soon.
  • Merchants pay a CPC (Cost-Per-Click) to be listed
  • [...] there is no advantage as to [the merchant who] pays more because sorting is by item price.

On face value, this seems like a great thing for lazy, cheap deal-seekers like yours truly.  But I wonder…

How might this change buying behavior?  In other words, if the price is right there, will self-described “frugal” shoppers be tempted buy more or more often?  Would you or someone you know use it?

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URL to article: http://www.grokdotcom.com/2007/08/29/a-pricing-engine-that-takes-it-to-the-browser/

URLs in this post:

[1] SmartShopper: http://www.smartshopper.com/

[2] CenterNetworks s: http://www.centernetworks.com/smartshopper-is-shopping-2-0

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