Date: October 13-18, 2007

Location: Chicago, McCormick Place West

About: At this year’s DMA Conference & Expo, Bryan Eisenberg will presenting his Call to Action workshop (normally $895) inclusive with the price of admission. Based on his bestselling book Call to Action: Secret Formulas to Improve Online Results, the workshop covers all the basics of online marketing optimization. The best part: you’ll work with Bryan directly to get fresh ideas on how to boost conversion rates and improve the visitor experience. This will be the last time Bryan does the workshop this year, so don’t dally!

As for the rest of the conference…

This year there are more than 140 educational sessions covering every aspect of direct marketing, dozens of targeted networking events, celebrated keynote speakers such as Kenneth Cole, CEO and President of Kenneth Cole Productions (the apparel/shoe company), Shelly Lazarus, Chairman and CEO of Ogilvy and Mather Worldwide, John Adams, CEO of The Martin Agency, (he put the Geiko Gecko in our heads) and Jimmy Wales, Co-Founder of Wikipedia as well as more than 550 first-class marketing solutions companies to visit in the Exhibit Hall.

Additional highlights for this year’s show include:

• Thought Leadership Forums led by best-in-class marketing executives from global companies such as Coca Cola, OgilvyOne Worldwide, AOL, Rapp Collins, and Winterberry Group.
• Intensive Workshops before and after the show focusing on Search Marketing, Creative Strategy, Acquisition/Retention and Loyalty, Database, Online Strategy, DM Fundamentals, Email, and New Media.
• ECHO Awards Gala on Tuesday evening, October 16 hosted by Howie Mandel.
• Interactive Sessions including Search Marketing Experience, Web Usability Labs, and Ask-the-Experts Roundtables.

For More Info: Visit the DMA website to see what conference attendees have to say or register by September 15th and save $150 off admission.