http://www.grokdotcom.com/2007/08/29/petsmartcom-a-new-low-for-drop-down-menus/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2007/08/29/petsmartcom-a-new-low-for-drop-down-menus/comment-page-1/#comment-198918 Alex Harris - alexdesigns.com Tue, 18 Sep 2007 03:32:37 +0000 http://www.grokdotcom.com/2007/08/29/petsmartcom-a-new-low-for-drop-down-menus/#comment-198918 Just saw this one. One other thing I noticed about PetSmart is that the cart section of the template is outside the 800x600 fold. While the far right is the ideal spot for the cart, the section is outside of the screen fold. 800x600 still average around 5%. Should be a good test to move it in and see if cart/check abandonments improve. Plus, the color make the section hard to tell what is clickable. Just saw this one. One other thing I noticed about PetSmart is that the cart section of the template is outside the 800×600 fold. While the far right is the ideal spot for the cart, the section is outside of the screen fold. 800×600 still average around 5%. Should be a good test to move it in and see if cart/check abandonments improve. Plus, the color make the section hard to tell what is clickable.

]]> http://www.grokdotcom.com/2007/08/29/petsmartcom-a-new-low-for-drop-down-menus/comment-page-1/#comment-172631 Meryl K. Evans Mon, 03 Sep 2007 20:03:49 +0000 http://www.grokdotcom.com/2007/08/29/petsmartcom-a-new-low-for-drop-down-menus/#comment-172631 One of those basic mistakes that should be easy to avoid. Can't tell you how many times I've seen menus drop below the fold or overlap with something that it gets in the way. On top of that -- SUB-MENUs. Even a person with no problems with the shakes can struggle to nagivate the mouse from a drop down menu and then over to the sub-menu. One menu is enough. One of those basic mistakes that should be easy to avoid. Can’t tell you how many times I’ve seen menus drop below the fold or overlap with something that it gets in the way. On top of that — SUB-MENUs. Even a person with no problems with the shakes can struggle to nagivate the mouse from a drop down menu and then over to the sub-menu. One menu is enough.

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