After all the debate unleashed by Avinash Kaushik’s latest monthly list of Top-Ranked Web Analytics Blogs I decided I should take a dig in to this issue. He’s been publishing this list for the past year based on the blogs’ Technorati rankings. Recently, Eric Peterson from Web Analytics Demystified asked to be excluded because he felt using Technorati’s flawed algorithm muddied the outcome.
Avinash had already applied a new method, using a regression formula that paired Technorati score with Feedburner subscriber data. Certainly both of these methods have their issues, but I thought it was an improvement from the standard Technorati measure he used previously to measure who was the top ranked web analytics blog.
At the top of the list was Occam’s Razor, Google Analytics Blog, Web Metrics Guru, Web Analytics World, and WebAnalytics.be Blog. Of course, I was devastated to find out GrokDotCom didn’t even make the list. (Just kidding.) In fact, while we certainly do write quite a bit about web analytics, we wouldn’t want to be limited by being called a web analytics blog
So, if some of these blogs that Avinash highlighted in his top 10 list over the past year, among others, weren’t thrilled with how the rankings were computed, I wonder what might we use as an alternative.
Google! I did the search for “web analytics blog” and those results surprised me a bit. (Yahoo! results are fairly similar.)
#1 Matt Belkin’s Omniture Blog — This blog hasn’t been updated in over 6 months. I’m not surprised that it’s at the top of the results, considering how Omniture’s been climbing for the term “web analytics” over the past year.
#2 Coffee, Sun & Technology — I respect Xavier as a friend and analytics innovator, but he doesn’t blog often about analytics anymore since starting his new venture, Wambo, and hasn’t updated the blog since April.
3. WebAnalytics.be Blog — By the always wonderful René and Aurélie from OX2, here’s the first blog we see from Avinash’s list.
4. VisualRevenue — By my buddy Dennis Mortensen, this is another fine web analytics blog.
5. TKG Web Analytics Blog — A blog by the Karcher group.
6. and, finally, Occam’s Razor by Avinash Kaushik.
Inspired by my wonderful friend Avinash, the web analytics community needs to highlight as many of its voices as possible. I don’t think, in a young market, where it’s hard to name even 50 blogs off the top of my head, that we should limit it to a top 10 list. Besides, if any group knows its rankings and metrics, it’s this one.
I believe anyone who wants to share their passion, curiosity and knowledge about the value of web analytics deserves recognition — which, by the way, was one of the reasons I co-founded the Web Analytics Association.
Therefore, I propose we create a definitive list of web analytics blogs. I’ll get it started with a bunch that I’m aware of and I invite you to list others in the comments. Once I verify that in fact it is a blog that occasionally covers web analytics, I’ll add it to the list.
Future Now’s GrokDotCom
Occam’s Razor by Avinash Kaushik
Web Analytics Demystified by Eric Peterson
Emetrics Blog by Jim Sterne (Jim, we’re still waiting for you to get started.)
Marketing Productivity Blog by Jim Novo
Instant Cognition by WAA board member Clint Ivy
Web Metrics Guru by Marshall Sponder
Judah Phillips blog
Analytics Notes by Jacques Warren
Turn Up The Silence by iPerceptions
Share the Genie’s Power :: ClickInsight Blog by June Li
Web Analytics, E-business and Marketing Optimization Blog by Lars Johansson
Commerce 360 blog by Craig Danuloff
Analytics Talk by Justin Cutroni
Webanalyticsbook by Sebastian
Master of 500 Hats by Dave McClure
Google Analytics Blog by Jeff Gills
Information Overload by Bob Page
Web Analytics World by Manoj Jasra
Unofficial Google Analytics Blog by Shawn Purtell
Web Strategy by Jeremiah Owyang
Lies, Damned Lies… by Ian Thomas
immeria – An immersion in Web Analytics by Stephane Hamel
Passionate Analyst by Dylan Lewis
The MineThatData Blog by Kevin Hillstrom
Lunametrics by Robbin Stiff
Coffee, Sun & Technology hasn’t been updated in a while.
TKG Web Analytics Blog
Hitwise Intelligence – Analyst Weblogs
David Dalka‘s Blog
Conversion Rater by Pat McCarthy
Braden’s web analytics, usability & online marketing blog
Jonathan Mendez‘s Blog
Web Analysis, Behavioral Targeting and Advertising by Anil Batra
Web Analytics Pulse
Who am I missing? You?