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Archive for September, 2007

FutureNow Article
Friday, Sep. 28, 2007

How to Write Persuasive Links

September 28th, 2007
FutureNow Post
Friday, Sep. 28, 2007 at 10:38 am

Screencast Smackdown: Wii vs. Xbox 360

September 28th, 2007

When you have as many kids as I do, video games are a necessary part of life.

xbox_vs_wii.jpgMy family’s been hobbling around on the original Xbox for a few years now, and I’ve decided a game console upgrade is long overdue. If I were more patient, I suppose I could wait until Christmas — but patience is overrated. I supposed the release of Halo 3 has me chomping at the bit. (At least I’m not the only one. Check out how Halo…

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FutureNow Post
Friday, Sep. 28, 2007 at 9:00 am

The Complexity of Closing a Sale

September 28th, 2007

B2C, B2B, impulse purchases, straightforward purchases, considered purchases, nonprofit, lead generation…Your ability to persuade depends more on your audience’s key qualitative factors than on your business category and, many times, audience demographics. If you understand all the elements that make up your unique persuasive process — a marriage of how you sell and how your audience buys — and if you understand your audience’s needs, you’ll be able to create persuasive copy that dramatically improves online conversion.

Selling and Buying: “I…

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FutureNow Post
Thursday, Sep. 27, 2007 at 5:51 pm

Mr. Softy Goes to Washington, Picks Fight with 9 year-old

September 27th, 2007

You wouldn’t pick on a 9 year-old, would ya? How ’bout a 9 year-old with glasses??

Microsoft, reeling from Halo 3‘s $170 million launch — the biggest release in entertainment history — got serious today with an assault on Google, its 9 year-old nemesis. While battle raged in anti-trust hearings before the U.S. Senate, the search giant came off looking battered, but feeling lucky, as they replaced the second ‘g’ on the Google.com homepage with a cartoon piƱata in the shape of a ’9′…

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FutureNow Post
Thursday, Sep. 27, 2007 at 2:06 pm

Fight for Kisses

September 27th, 2007

A geek buddy passed along a link to an interesting video clip today, commenting on how it was “such good marketing”. Now, anytime I hear a techie say this, I’m pretty much assured it’ll be *bad* marketing — or no marketing at all, just a good advertisement. (Hell, that’s a whole other post.)

Anyway, human nature being what it is, I perked right up; everyone likes to gawk at a car wreck.

I don’t want to say much specifically until you’ve had…

...continue to read "Fight for Kisses"

FutureNow Article
Thursday, Sep. 27, 2007

How to Double Your Conversion Rate

September 27th, 2007

Most e-commerce sites only convert three out of every hundred people who visit their sites. What a shame! And the worst side-effect of this fact is apathy.

People often ask us, “What’s the average Conversion Rate in my industry?” Fair enough, but does it matter? If you’re converting less than 1/10th of your traffic, you should be concerned. If you’re converting more than that, you can do better. We all can. It’s even possible to double your conversion rate, if you…

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FutureNow Post
Wednesday, Sep. 26, 2007 at 6:20 pm

Firebrand Wants to Be a YouTube for Advertising

September 26th, 2007

firebrand_2.jpgAnnounced today, Firebrand (firebrandtv.com) has some lofty ambitions. It wants to do for advertising what YouTube did for cutout gift boxes, or what MTV did for hair metal in the 80′s. By creating a dedicated portal for funny, sexy, action-packed ads and movie trailers, it’s thought that — soon after it launches on October 22nd — Gen Y-ers will converge on Firebrand for promotional offers, pure entertainment, or, hopefully, to buy stuff.

They claim to be, “QVC for the MySpace generation.”

Now, before…

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FutureNow Post
Wednesday, Sep. 26, 2007 at 11:40 am

“Click Here” Works (Better Than Other Generic Terms)

September 26th, 2007

Marketing Sherpa recently tested click-through rates for anchor text links in email. They found that “Click to continue” works far better than “Continue to article” or “Read more”. But why?

Copyblogger‘s Brian Clark concludes, “Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response.”

Sure, but there’s more to this story than just telling…

...continue to read "“Click Here” Works (Better Than Other Generic Terms)"

FutureNow Post
Wednesday, Sep. 26, 2007 at 9:22 am

Want to Be a Bestselling Author?

September 26th, 2007

Here’s what you do:

1.) Build a marketing platform. 2.) Write a book people want to read. 3.) Contact Michael Drew.

We’re often asked how Waiting for Your Cat to Bark hit #1 on the Wall Street Journal list, while reaching bestseller status on the New York Times, USA Today, Amazon, and BusinessWeek lists. (AdvertisingAge even called it one of the “10 books you should have read” for 2006.) How is it, they wonder, that Call to Action became a bestseller, despite being sold…

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FutureNow Post
Tuesday, Sep. 25, 2007 at 6:26 pm

Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook

September 25th, 2007

halo_3.jpgIf you didn’t know Halo 3 — the much-anticipated shoot-’em-up sequel to, you guessed it, Halo 2 — comes out today, you’re probably not much of a gamer. But if you’re a marketer, it’s still worth your attention at some level, even if destroying hostile alien civilizations from the comfort of your sofa doesn’t get your blood pumping.

When Halo 2 was released for Microsoft (MSFT) XBox in 2004, it broke the record for the highest-grossing launch of any type of…

...continue to read "Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook"

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