Comments on: Digital Camera Shops Miss the Big Picture http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sat, 21 Nov 2009 19:57:59 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: Photo Frame http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1179498 Photo Frame Wed, 22 Jul 2009 23:59:04 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1179498 I suggest if you are looking for information to always start off with forums and see what people have to say about the products. Also get recommendations off friends. Good Idea! I suggest if you are looking for information to always start off with forums and see what people have to say about the products. Also get recommendations off friends.

Good Idea!

]]> By: Photo Albums http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1178853 Photo Albums Sat, 18 Jul 2009 09:49:45 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1178853 Good luck! Get started. Good luck!
Get started.

]]> By: Bugaboo cameleon http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1178521 Bugaboo cameleon Wed, 15 Jul 2009 09:45:59 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1178521 @Paul - Any forums you would recommend to get started? @Paul – Any forums you would recommend to get started?

]]> By: paul http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1176495 paul Fri, 03 Jul 2009 11:31:10 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1176495 I suggest if you are looking for information to always start off with forums and see what people have to say about the products. Also get recommendations off friends. I suggest if you are looking for information to always start off with forums and see what people have to say about the products. Also get recommendations off friends.

]]> By: Mary http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1173138 Mary Tue, 16 Jun 2009 18:11:16 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1173138 The camera you purchase ultimately depends on your needs (professional, just hobbies), provided supplies (tripod, add-ons battery, underwater case), how frequently you use and which features they really needed. <a href="http://www.studiotorres21.com/?p=82" rel="nofollow">Think why you should buy that camera</a> The camera you purchase ultimately depends on your needs (professional, just hobbies), provided supplies (tripod, add-ons battery, underwater case), how frequently you use and which features they really needed.
Think why you should buy that camera

]]> By: june http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-1114044 june Thu, 27 Nov 2008 02:41:54 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-1114044 Agree. Most customers do not have the vocabulary to tell these companies what they want... Agree. Most customers do not have the vocabulary to tell these companies what they want…

]]> By: Kent http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-736369 Kent Tue, 20 May 2008 18:43:11 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-736369 Here's my feedback... SONY LIES!!!!! Even the pre-focus trick doesn't work. I bought my Cybershot entirely because of the phony commercial in which the guy nonchalantly snaps a picture over his shoulder of a hummingbird in flight. Sony is guilty of false advertising and should be prosecuted for fraud. Here’s my feedback… SONY LIES!!!!! Even the pre-focus trick doesn’t work. I bought my Cybershot entirely because of the phony commercial in which the guy nonchalantly snaps a picture over his shoulder of a hummingbird in flight. Sony is guilty of false advertising and should be prosecuted for fraud.

]]> By: Dave from Canon-Reviews.com http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-390015 Dave from Canon-Reviews.com Fri, 14 Dec 2007 19:35:31 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-390015 Most current point and shoots actually do have decent shutter lag times, but it's the time the camera takes to focus that seems to slow down the whole process. You can get around this by pressing the shutter down half-way to pre-focus on the subject. Then when you're ready to catch that special moment, press the rest of the way down and the picture will be taken pretty much instantly. Most current point and shoots actually do have decent shutter lag times, but it’s the time the camera takes to focus that seems to slow down the whole process. You can get around this by pressing the shutter down half-way to pre-focus on the subject. Then when you’re ready to catch that special moment, press the rest of the way down and the picture will be taken pretty much instantly.

]]> By: digital picture frame http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-338533 digital picture frame Thu, 22 Nov 2007 06:32:16 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-338533 Nowdays, it is impossible to remove the shutter delay in digital camera,but by using the burst mode or standby mode can help avoiding shutter delay. Nowdays, it is impossible to remove the shutter delay in digital camera,but by using the burst mode or standby mode can help avoiding shutter delay.

]]> By: Can Delta's Blog Really Deliver A Change? http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-234648 Can Delta's Blog Really Deliver A Change? Fri, 05 Oct 2007 15:28:10 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-234648 [...] The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and [...] [...] The key to great customer insight and analysis is empathy. Don't live by the surveys or the data; live with your customers. How often do you go through the process of booking and [...]

]]> By: Tom O'Brien http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-190244 Tom O'Brien Thu, 13 Sep 2007 17:18:23 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-190244 Nice post - and one that resonates with be because in addition to being a long time photo geek (cameras ranging from large format to 35 MM film and the latest Nikon Prosumer digital SLR) I am also the the CMO of MotiveQuest LLC. We are a leading word of mouth strategy firm, our specialty being listening to consumer conversations on the web, analyzing the underlying human motivations, driver and linguistics and providing our clients (brand owners) with relevant insight. Point number one: Consumers will get great and relevant information from their peers if they go out on the internet and ask for it. (That is how I decided to buy the camera I recently bought.) Mitchell's site recommendations (photog forums) are the place to go ask. There is a parallel site for almost every category you can think of. Point number two: Manufacturers can learn a lot by observing and analyzing the conversations consumers are having about their product/category on the web. The can learn the issues, linguistics, motivations and purchase drivers. It might not fit exactly with how they see the world, but it is the truth. Personally, I would never go to a camera store to ask for detailed recommendations. I always start with the message boards and forums. That is where I find my real experts. Tom O'Brien Nice post – and one that resonates with be because in addition to being a long time photo geek (cameras ranging from large format to 35 MM film and the latest Nikon Prosumer digital SLR) I am also the the CMO of MotiveQuest LLC. We are a leading word of mouth strategy firm, our specialty being listening to consumer conversations on the web, analyzing the underlying human motivations, driver and linguistics and providing our clients (brand owners) with relevant insight.

Point number one: Consumers will get great and relevant information from their peers if they go out on the internet and ask for it. (That is how I decided to buy the camera I recently bought.) Mitchell’s site recommendations (photog forums) are the place to go ask. There is a parallel site for almost every category you can think of.

Point number two: Manufacturers can learn a lot by observing and analyzing the conversations consumers are having about their product/category on the web. The can learn the issues, linguistics, motivations and purchase drivers. It might not fit exactly with how they see the world, but it is the truth.

Personally, I would never go to a camera store to ask for detailed recommendations. I always start with the message boards and forums. That is where I find my real experts.

Tom O’Brien

]]> By: Robert Gorell http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-177995 Robert Gorell Thu, 06 Sep 2007 15:58:32 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-177995 Kim, Thank you for writing in. While I definitely appreciate your response, keep in mind that my reaction might be more telling than yours for the simple reason that you're a professional photographer. Not only do you have the vocabulary and experience to intuitively know the answer, but shutter delay would be the bane of your existence during a wedding shoot. Could you imagine? As a music journalist, I've done several photo shoots -- live and posed -- of bands, rappers, DJ's, etc, where anything less than an SLR would've been useless, so I'd borrow one. But when thinking of the problem on my own, in terms of automatic digitals only, I thought, "Hmm... what are other consumers talking about?" That's the wrong way to approach the problem, which is why I got the wrong answer. It's a tempting way to look at things, but by ignoring even <em>my own</em> motivations, I missed the big picture. (I hope to hear from others about what they guessed, too. Interesting stuff!) Kim,

Thank you for writing in. While I definitely appreciate your response, keep in mind that my reaction might be more telling than yours for the simple reason that you’re a professional photographer. Not only do you have the vocabulary and experience to intuitively know the answer, but shutter delay would be the bane of your existence during a wedding shoot. Could you imagine?

As a music journalist, I’ve done several photo shoots — live and posed — of bands, rappers, DJ’s, etc, where anything less than an SLR would’ve been useless, so I’d borrow one.

But when thinking of the problem on my own, in terms of automatic digitals only, I thought, “Hmm… what are other consumers talking about?” That’s the wrong way to approach the problem, which is why I got the wrong answer. It’s a tempting way to look at things, but by ignoring even my own motivations, I missed the big picture.

(I hope to hear from others about what they guessed, too. Interesting stuff!)

]]> By: Robert Gorell http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-177978 Robert Gorell Thu, 06 Sep 2007 15:47:23 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-177978 Mitchell -- Thanks for the site recommendations. I'll be sure to keep those in mind. The only problem, like you said, is that not enough retailers are getting plain-spoken, authoritative content like that. Like any niche, though, photography experts can suffer from "Inside the Bottle Syndrome". So, sometimes *teaching* the customer isn't as helpful as reducing a concept like "comparative shutter delay time" to something like this: "The Canon SD800 has what it takes to keep up with antsy toddlers and itchy trigger fingers. Shoot photo after photo without missing a beat. Faster models are twice as expensive and require a fine arts degree to operate. If you need a stylish automatic that's ready for action, night and day, this is your camera." Better? Mitchell — Thanks for the site recommendations. I’ll be sure to keep those in mind. The only problem, like you said, is that not enough retailers are getting plain-spoken, authoritative content like that. Like any niche, though, photography experts can suffer from “Inside the Bottle Syndrome”. So, sometimes *teaching* the customer isn’t as helpful as reducing a concept like “comparative shutter delay time” to something like this:

“The Canon SD800 has what it takes to keep up with antsy toddlers and itchy trigger fingers. Shoot photo after photo without missing a beat. Faster models are twice as expensive and require a fine arts degree to operate. If you need a stylish automatic that’s ready for action, night and day, this is your camera.”

Better?

]]> By: Jeffrey Eisenberg http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-177286 Jeffrey Eisenberg Thu, 06 Sep 2007 08:23:44 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-177286 Kim - You came up with an exceptional response. I'm sure that other people can articulate the issue as well. It's just not coming out often enough that the major online retailers (with significant market research budgets) feel the need to address it. We are not calling surveys useless. We are saying they simply won't tell you everything. Kim – You came up with an exceptional response. I’m sure that other people can articulate the issue as well. It’s just not coming out often enough that the major online retailers (with significant market research budgets) feel the need to address it. We are not calling surveys useless. We are saying they simply won’t tell you everything.

]]> By: Kim Dawley http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-176879 Kim Dawley Thu, 06 Sep 2007 03:14:21 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-176879 While I understand your points, I just have to say that I guessed right. I did have trouble coming up with 2 other top complaints because I couldn't imagine a more universal issue than Shutter Delay. So while they're not flawless, sometimes an open-ended survey can yield the right results. I'd be curious how many of your readers matched your reaction vs. mine. While I understand your points, I just have to say that I guessed right. I did have trouble coming up with 2 other top complaints because I couldn’t imagine a more universal issue than Shutter Delay. So while they’re not flawless, sometimes an open-ended survey can yield the right results. I’d be curious how many of your readers matched your reaction vs. mine.

]]> By: getFreshMinds.com | Creativity | Innovation | Ideas so fresh--they should be slapped! http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-176346 getFreshMinds.com | Creativity | Innovation | Ideas so fresh--they should be slapped! Wed, 05 Sep 2007 21:56:17 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-176346 <strong>True or false: Customers are a great source of ideas. (Part 1)...</strong> If a company asked you what your biggest complaint about their product is, you'd be able to tell them off the top of your head, right? Over at grokdotcom.com, Robert Gorrell talks about how he completely struck out this morning... True or false: Customers are a great source of ideas. (Part 1)…

If a company asked you what your biggest complaint about their product is, you’d be able to tell them off the top of your head, right? Over at grokdotcom.com, Robert Gorrell talks about how he completely struck out this morning…

]]> By: Mitchell Teixeira http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/comment-page-1/#comment-176152 Mitchell Teixeira Wed, 05 Sep 2007 19:05:36 +0000 http://www.grokdotcom.com/2007/09/05/digital-camera-shops-miss-the-big-picture/#comment-176152 I recommend reading sites like <a href="http://www.dpreview.com/" rel="nofollow">DPreview.com</a> and <a href="http://www.popphoto.com/" rel="nofollow">Popular Photography</a> (magazine and website) and you'll find that they **do** know about shutter delay! Its time the retailers start referencing these valuable sources of information! These sites are miles ahead of Cnet with regards to camera testing and reviews. I recommend reading sites like DPreview.com and Popular Photography (magazine and website) and you’ll find that they **do** know about shutter delay! Its time the retailers start referencing these valuable sources of information! These sites are miles ahead of Cnet with regards to camera testing and reviews.

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