Comments on: “Eyetracking, Heatmaps & Gaze Plots!” Oh My…

By: Always be Testing: Marketing Optimization in Challenging Times #sessj | Think Mantra - An SEO Company

Tue, 11 Aug 2009 17:36:15 +0000

[...] Now talking about Heatmaps. [...]

By: Gift Box

Gift Box — Thu, 23 Jul 2009 00:06:29 +0000

[...] can see these four patterns in a post we did that looked at usability guru Jakob Nielsen’s eyetracking study of the US census [...]

Good Luck! Thanks

By: Ruud Questions: Bryan Eisenberg | rapid-DEV.net

Ruud Questions: Bryan Eisenberg | rapid-DEV.net — Mon, 15 Jun 2009 05:23:03 +0000

[...] can see these four patterns in a post we did that looked at usability guru Jakob Nielsen’s eyetracking study of the US census [...]

By: Mike

Mike — Tue, 26 May 2009 06:18:14 +0000

Can you tell me, what people type convert the best?

By: Optimizing Website & Landing Page Copy - A 10 Step Process | FutureNow's GrokDotCom / Marketing Optimization Blog

Fri, 22 May 2009 17:54:42 +0000

[...] matters to them? And are you speaking their language? Different personality preferences have different ways of engaging with your content and making decisions. This is where (and why) using personas to decide your content strategy can be so valuable in [...]

By: Ruud Questions: Byran Eisenberg | Search Engine People | Toronto

Ruud Questions: Byran Eisenberg | Search Engine People | Toronto — Fri, 22 May 2009 11:44:59 +0000

[...] can see these four patterns in a post we did that looked at usability guru Jakob Nielsen’s eyetracking study of the US census [...]

By: Presidential Candidates, Temperament & Website Copy? | FutureNow's GrokDotCom / Marketing Optimization Blog

Thu, 30 Oct 2008 16:16:35 +0000

[...] that most appeals to them without worrying about improperly typing them. You can get a sense of how these temperaments interact with a page by reading Howard’s analysis of Jakob Nielson’s eyetracking [...]

By: Bryan Eisenberg

Bryan Eisenberg — Fri, 05 Sep 2008 12:23:07 +0000

Bill,

That is the premise of our Persuasion Architecture methodology. We help determine which types convert for your business and what you need to do to convert those types.

Best wishes,
Bryan

By: rocketfuel

rocketfuel — Fri, 05 Sep 2008 12:06:17 +0000

Is there anywhere online that has more of this type of research and how different page elements and colors may or may not affect eye gaze? Do we know if any of these personality types are more likely to convert than others?

I am wondering if it makes sense to dedicate all of your efforts to marketing and converting one particluar type rather than try to be all things to all people.

Bill
http://www.RocketfuelSigns.com

By: tsishkou

tsishkou — Tue, 15 Jul 2008 11:23:12 +0000

Very interesting studies! we’ve incorporated those 4 classes of behavior into our human attention understanding model and applied it to model eyetracking and generate heatmaps by computer in fully automated way: http://www.youtube.com/watch?v=bZOVcmwHZZk

Even if it’s clear that classification is correct, the real issue here is to correctly predict one of 4 behavior using browsing history of a user.

By: 大宇观察 » Blog Archive » 如何将网站访客转化为消费者

大宇观察 » Blog Archive » 如何将网站访客转化为消费者 — Wed, 26 Mar 2008 18:51:59 +0000

[...] 你可以从一篇由Howard写的Future Now这篇文章里了解到四种不同性格的人拥有着不同的阅读习惯。 [...]

By: Live Blogging A Webinar: Website Optimizer - What Should I Test? | semvironment

Wed, 12 Mar 2008 14:55:45 +0000

[...] Eyetracking Slides (summary found on GrokDotCom) [...]

By: The Hidden Key to Cosmo Headlines: Sex and the City? | Copyblogger

The Hidden Key to Cosmo Headlines: Sex and the City? | Copyblogger — Mon, 07 Jan 2008 15:35:33 +0000

[...] of each woman as she scanned and skimmed the pages. In fact, tests show that Web and blog visitors engage in exactly that kind of skimming and scanning, so you might want to further hook these hypothetical Sex and the City readers with something [...]

By: Measuring Visitor Engagement: Tools + Tips

Measuring Visitor Engagement: Tools + Tips — Wed, 14 Nov 2007 20:21:12 +0000

[...] even more dangerous is that only certain personality types bother to participate in surveys in the first place. (And good luck getting a Spontaneous customer [...]

By: Online Copywriting 101: The Ultimate Cheat Sheet — Part 2

Online Copywriting 101: The Ultimate Cheat Sheet — Part 2 — Tue, 13 Nov 2007 16:04:50 +0000

[...] "Eyetracking, Heatmaps & Gaze Plots! Oh my…" — GrokDotCom (Learn how to structure content to write for different personas on the [...]

By: Below the Fold, Size Doesn't Matter

Below the Fold, Size Doesn't Matter — Wed, 10 Oct 2007 13:29:34 +0000

[...] takes them. This appears to relate to how different personality types interact with the web. Each type prefers to navigate in their own way, and particular groups, like Methodicals and Humanistics, are more deliberate in their information [...]

By: Victor

Victor — Thu, 20 Sep 2007 19:49:25 +0000

So is this another tool in your arsenal to identify (and verify) the different personality types? That aside, I suppose it always has merit in designing your web pages for 4th dimensional usability.

Fascinating.

By: WebMetricsGuru

WebMetricsGuru — Tue, 11 Sep 2007 06:45:56 +0000

Website Battleship Grid care of Bryan Eisenberg – GrokDotCom.com…

When I was at WAA Basecamp recently I met with Bryan Eisenberg, who was who was planning to write a post on web page real estate, and the value each part of the page had in the scheme of things. Bryan……

By: Prioritize Web Design Elements with the Battleship Grid

Prioritize Web Design Elements with the Battleship Grid — Mon, 10 Sep 2007 22:41:22 +0000

[...] Do the visual elements attract the different personality types? [...]

By: Brian Clark

Brian Clark — Wed, 05 Sep 2007 20:26:39 +0000

>>Anyone think my headline would’ve been better if it were “What People Do on Your Site and Why”?

Absolutely.