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Wednesday, Sep. 5, 2007 at 2:19 pm

Grokcast: New Features on Google Website Optimizer

By The Grok
September 5th, 2007

In this edition of Grokcast, Google project manager Tom Leung is back* to tell us about some very cool new features and improvements to Google Website Optimizer, which announced its first major update today.

Tom speaks with GrokDotCom managing editor Robert Gorell about:

  • Success stories from companies of all sizes who’ve realized they can now improve their websites by testing (and for free!)
  • Creative ways to use Google Website Optimizer to boost Conversion Rates and improve the visitor experience
  • New features such as A/B testing, which allows you to set up a test in minutes
  • What you can do to get results like Future Now client JigsawHealth.com, who nearly doubled their Conversion Rate(!) With some changes to the homepage, they went from selling to a tenth of their visitors to converting a fifth of all visitors.
  • Why everyone should be testing; it’s free, it’s simple and, best of all, you can do it!

Click here to listen to Tom Leung and Robert Gorellmediaplayer.jpg

(To download the interview, right-click here and “save as”.)

If you’re discovering Google Website Optimizer for the first time, or would like some advice on what to test, check out our 7 Free Resources to Get Started.

[*In case you missed Tom's first Grokcast appearance -- and would like a general introduction to GWO -- don't forget to listen to the podcast or read the transcript of Bryan Eisenberg's interview.]

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Comments (7)

  1. [...] that will make Optimizer much easier to use. I’m going to defer to the guys at GrokDotCom for coverage on the new features. They got their post up pretty fast and included a snazzy interview with Tom Leung (the Website [...]

  2. [...] If you’d like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here. [...]

  3. [...] If you’d like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here. [...]

  4. Hello

    Can you tell which php shopping carts support Google Weboptimizer

    I have searched alot and I have not been able to find even one.

    I have asked the developers of the carts, and sadly, they have never even heard of Multivariate testing, let alone google weboptimizer.

    It is seriouly very hopeless to see the developers of carts not educated in online marketing and they are spearheading the development of online shopping carts for ecommerce.

  5. New Website Optimizer Strategy and Tips…

    Recently, we announced new features for Website Optimizer , including the ability to easily create and…

  6. [...] If you’d like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here. [...]

  7. [...] If you’d like to hear more about these latest features, two of our Website Optimizer Partners recently sat down with Tom Leung, Product Manager for Website Optimizer, to chat about the new additions. You can sign up for a one-time replay of an hour-long webinar with Tom, which is scheduled for this Thursday, September 20th at 2pm EST. Alternatively, you can also listen to a 15 minute interview with Tom, available here. [...]

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