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Grokcast: New Features on Google Website Optimizer

Posted By The Grok On September 5, 2007 @ 2:19 pm In A/B Testing,Google,Google Website Optimizer,Grokcast | 7 Comments

In this edition of Grokcast, Google project manager Tom Leung is back* to tell us about some very cool new features and improvements to Google Website Optimizer [1], which announced its first major update [2] today.

Tom speaks with GrokDotCom managing editor Robert Gorell about:

  • Success stories from companies of all sizes who’ve realized they can now improve their websites by testing (and for free!)
  • Creative ways to use Google Website Optimizer to boost Conversion Rates and improve the visitor experience
  • New features such as A/B testing, which allows you to set up a test in minutes
  • What you can do to get results like Future Now client JigsawHealth.com [3], who nearly doubled their Conversion Rate(!) With some changes to the homepage, they went from selling to a tenth of their visitors to converting a fifth of all visitors [4].
  • Why everyone should be testing; it’s free, it’s simple and, best of all, you can do it!

Click here to listen to Tom Leung and Robert Gorellmediaplayer.jpg

(To download the interview, right-click here [5] and “save as”.)

If you’re discovering Google Website Optimizer for the first time, or would like some advice on what to test, check out our 7 Free Resources to Get Started [6].

[*In case you missed Tom's first Grokcast appearance -- and would like a general introduction to GWO -- don't forget to listen to the podcast [7] or read the transcript [8] of Bryan Eisenberg's interview.]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/09/05/grokcast-new-features-on-google-website-optimizer/

URLs in this post:

[1] Google Website Optimizer: http://services.google.com/websiteoptimizer/

[2] its first major update: http://adwords.blogspot.com/2007/09/new-features-in-website-optimizer.html

[3] JigsawHealth.com: http://www.jigsawhealth.com/

[4] converting a fifth of all visitors: http://www.inc.com/magazine/20070901/turning-browsers-into-buyers.html

[5] right-click here: http://www.grokdotcom.com/podcasts/TomLeungGrokcast8-25-07.mp3

[6] 7 Free Resources to Get Started: http://www.grokdotcom.com/googlewebsiteoptimizer

[7] listen to the podcast: http://www.grokdotcom.com/2007/04/03/grokcast-googles-tom-leung-on-the-google-website-optimizer/

[8] read the transcript: http://www.clickz.com/showPage.html?page=clickz_print&id=3625560

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