The name is, like, totally “1.0″. You’re not eBay. The only companies that should be allowed to be E-anything are ones that can wear it as a badge of honor for surviving the digital gold rush.
Do I really need “Erin Esurance” to save me from car-destroying, football-playing, thin-ice-skating robots if buying insurance can be done between latte sips? Besides, her real competition consists of talking geckos and metrosexual cavemen.
Geico.com‘s ads are funny because they present insurance as a mundane necessity that shouldn’t get in the way of your life. In fact, they’re just trying to save you time and money — maybe (i.e., “Just 15 minutes could save you 15% or more on car insurance”). Esurance’s Unique Value Proposition seems to be that they’re cute, oh-so-online, eco-friendly — because they somehow save trees/paper — and it’s as easy as “Quote, Buy, Print!” Nonsense. Their quote process is just as cumbersome as anyone else’s in their industry. I counted about 8 steps that I could see without putting in my personal information.
Erin’s Secret Diary blog is ridiculous. It’s great that they’re involved with environmental issues, but honestly… who can read this crap? “Dr. Botanicus?” Really?