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Friday, Sep. 7, 2007 at 2:54 pm

Interview With an Eisenberg: Bryan Talks Personas, Persuasion Architecture, and Boosting Conversion Rates

By The Grok
September 7th, 2007

Netconcepts founder Stephen Spencer recently interviewed Bryan about Persuasion Architectureâ„¢, our planning methodology that holds marketing accountable by bridging the gap between customer motivations and business goals. It’s about anticipating what people want and optimizing the experience to make it even better.

Yes, marketing can must be accountable. And once it is, smiling faces and money soon follow. As you’ll see from the interview, it all starts with customer personas…

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