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Interview With an Eisenberg: Bryan Talks Personas, Persuasion Architecture, and Boosting Conversion Rates
Posted By The Grok On September 7, 2007 @ 2:54 pm In Improving Conversion,Interviews,Personas,Persuasion Architecture,Planning Methodology | No Comments
Netconcepts  founder Stephen Spencer  recently interviewed Bryan  about Persuasion Architecture™, our planning methodology  that holds marketing accountable by bridging the gap between customer motivations and business goals. It’s about anticipating what people want and optimizing the experience to make it even better.
can must be accountable. And once it is, smiling faces and money soon follow. As you’ll see from the interview, it all starts with customer personas… 
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2007/09/07/bryan_eisenberg_netconcepts_interview/
URLs in this post:
 Netconcepts: http://www.netconcepts.com/
 Stephen Spencer: http://www.netconcepts.com/who-we-are/executive-team/stephan-spencer/
 Bryan: http://www.futurenowinc.com/bios.htm
 methodology: http://www.futurenowinc.com/methodology.htm
 it all starts with customer personas…: http://www.netconcepts.com/bryan-eisenberg-interview/
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