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Interview With an Eisenberg: Bryan Talks Personas, Persuasion Architecture, and Boosting Conversion Rates

Posted By The Grok On September 7, 2007 @ 2:54 pm In Improving Conversion,Interviews,Personas,Persuasion Architecture,Planning Methodology | No Comments

Netconcepts [1] founder Stephen Spencer [2] recently interviewed Bryan [3] about Persuasion Architectureâ„¢, our planning methodology [4] that holds marketing accountable by bridging the gap between customer motivations and business goals. It’s about anticipating what people want and optimizing the experience to make it even better.

Yes, marketing can must be accountable. And once it is, smiling faces and money soon follow. As you’ll see from the interview, it all starts with customer personas… [5]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2007/09/07/bryan_eisenberg_netconcepts_interview/

URLs in this post:

[1] Netconcepts: http://www.netconcepts.com/

[2] Stephen Spencer: http://www.netconcepts.com/who-we-are/executive-team/stephan-spencer/

[3] Bryan: http://www.futurenowinc.com/bios.htm

[4] methodology: http://www.futurenowinc.com/methodology.htm

[5] it all starts with customer personas…: http://www.netconcepts.com/bryan-eisenberg-interview/

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