For this edition of Screencast, we decided to focus on something close to my heart: auto insurance. My teenage daughter is about to be driving for the first time, and I want to know what I’m getting myself into financially. I’d also like to see a bit of information specifically about insuring teenage drivers. I’m sure you parents out there can empathize.
All too often, companies get so hung up on optimizing their sites to convert late-stage, ready-to-buy customers that they don’t realize that creating the most relevant experience is really what helps them in the long term. For instance, I may end up buying the cheapest car insurance I can find, but I’d prefer to do business with a company that’s transparent about teen driving coverage and expenses. I’m not ready to buy today, but that’s fine. Soon enough, I will.
(For those reading this in RSS, click here for the video.)
As always, we hope to hear more suggestions on websites to cover. We’ll do our best to insure it’s something each of us can walk away with.
We’d love to hear some comments from parents or anyone who’s bought car insurance online. Oh, and don’t be afraid to steal this video. Just stay away from my daughter’s car.